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Industry News

Catch up on interesting new discussion and industry news.

    Google Isn't Done Rolling Out The Helpful Content Update

    rustybrick
    by rustybrick
    Sep 1, 2022
    We keep watching to see if this Google helpful content update is making some sort of dent in the rankings but so far, we are not seeing massive, Panda-like, ranking changes due to this update. No fear, Danny Sullivan said yesterday it is not yet done yet and Google will update this page when it is done.

    How to Find Your Real SEO Competitors — Whiteboard Friday

    Aug 29, 2022
    Competitive research and analysis is a critical component of your SEO strategy. You may have an idea of who your busines competitors are, but your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve for the same consumer needs. 

    In today’s Whiteboard Friday, Lidia Infante walks you through two approaches to find out who those competitors are....

    Google Helpful Content Update Seems Weak & Slow To Roll Out So Far...

    rustybrick
    by rustybrick
    Aug 29, 2022
    Google announced the helpful content update on August 18th and it officially started to roll out on August 25th. I thought this update would hit hard and fast, but so far, and I know it has only been a few days since it officially rolled out, it has been slow to roll out and pretty weak relative to what I thought it would be.

    Moneyball is the Future of SEO — Whiteboard Friday

    Aug 25, 2022
    Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it.

    To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to order the video bundle! Click on the whiteboard image above to open a high resolution version in a new tab!...

    Google Helpful Content Update Is Now Rolling Out

    rustybrick
    by rustybrick
    Aug 25, 2022
    The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I'm currently typing this on my mobile phone but I wanted to get this up while I am out on vacation.

    The nature of product

    by Rian van der Merwe
    Aug 21, 2022
    You can scale with process, or you can scale with leaders. The only way that leads to good outcomes is scaling with leaders.

    — Marty Cagan, The nature of product on Lenny’s Podcast

    The post The nature of product was originally published on Elezea.

    Create awareness of reality through bottom-up strategy

    by Rian van der Merwe
    Aug 19, 2022
    Tim Casasola’s post Create awareness of reality through bottom-up strategy points to an issue that we often see in teams—the work that they are doing is disconnected from the company’s core strategy:

    There is often a difference between what an organization says its strategy is and what customer/project teams do on a day-to-day. When this dissonance is present, customer/project teams share with the org that their reality isn’t aligned with the organization’s vision. “It’s great that we...

    New Google Helpful Content Update To Change SEO Much Like Panda Did

    rustybrick
    by rustybrick
    Aug 19, 2022
    Google has announced a new big search ranking algorithm update named the helpful content update - yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people.

    Google To Launch Fifth Product Reviews Update Just Weeks After The Last Update

    rustybrick
    by rustybrick
    Aug 19, 2022
    Google has announced it will be launching the fifth Product Reviews update in the coming weeks, which would be just a few weeks after Google finished rolling out the last product reviews update, the July 2022 product reviews update, on August 2nd.

    I Didn’t Want It to Be True, but the Medium Really Is the Message

    by Rian van der Merwe
    Aug 18, 2022
    And so the line of Postman’s that holds me is his challenge to the critics who spent their time urging television to be better, rather than asking what television was: “The trouble with such people is that they do not take television seriously enough.” I have come to think the same of today’s technologists: Their problem is that they do not take technology seriously enough. They refuse to see how it is changing us or even how it is changing them.

    — Ezra Klein, I Didn’t Want It to Be...