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Industry News

Catch up on interesting new discussion and industry news.

    Google January 2020 Core Update Is Live & It's Big

    rustybrick
    by rustybrick
    Jan 14, 2020
    Yesterday, Google announced that it is releasing a core broad update named the January 2020 Core Update. It started to roll out around noon New York time yesterday. Google just echoed its previous advice around core updates. But this one does seem substantial and big based on some of the early chatter and signals.

    Intro to Python - Whiteboard Friday

    Jan 9, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're talking all about introduction to Python, which is why I have a special co-host here. She is a ball python herself, total expert. Her name is Pumpkin, and she's the best.  What is Python?

    So what is Python?...

    Google January 7th Search Ranking Algorithm Update Early Signals

    rustybrick
    by rustybrick
    Jan 7, 2020
    I am seeing some early signals of a possible Google search ranking algorithm update starting today, January 7, 2020. There is some chatter within the SEO community and some of the tools are picking up on ranking fluctuations.

    Google Has Updated Quote Searching to Focus on Videos

    by Bill Slawski
    Jan 6, 2020
    Searching for Quotes has shifted at Google with an Updated Continuation Patent

    In August of 2017, I wrote the post Google Searching Quotes of Entities. The patent that post was about was called Systems and methods for searching quotes of...

    January 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Jan 6, 2020
    Here is the first Google webmaster report of 2020, the January 2020 report is pretty packed. We had Google confirm in December that there was a local search update in November...

    How to Create 10x SEO Reports - Whiteboard Friday

    Jan 2, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Okay, so we have 400 broken pages. Ah, we rank number 7 for best plumbers in Idaho. Oh, hey, Moz fans. I'm Cyrus Shepard. Today I'm talking about SEO reports, specifically how to create 10x SEO reports. 

    I've gotten hundreds of SEO reports like this in my career, and I've got to...

    Google Top Stories Are Chosen By Importance Scores

    by Bill Slawski
    Jan 2, 2020
    Changes have been made to Top Stories shown in Carousels in Google SERPs

    Google made a recent announcement on its Keyword blog about top stories from non-news sites in search results. They told us about this change in the post Smarter...

    Google New Years Search Algorithm Update? Mixed Signals.

    rustybrick
    by rustybrick
    Jan 2, 2020
    There is some significant chatter in the SEO industry around a possible new years update that started late December 31, 2019 and throughout January 1, 2020. The chatter is high but similar to the Christmas update chatter, the tracking tools are not showing huge signs of an update. It leads me to believe the same as I did with the Christmas update, that I doubt there was a big update on New Years.

    The Not-So-Secret Value of Podcast Transcripts - Whiteboard Friday

    Dec 26, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Here's another edition of Whiteboard Friday. I'm Niki Mosier, a senior SEO account manager at Two Octobers, and I'm here today to talk to you about the not-so-secret value of podcast transcripts.

    I got the idea to play around with podcast transcripts after hearing...

    Google Christmas Search Algorithm Update Chatter - I Don't Think So

    rustybrick
    by rustybrick
    Dec 26, 2019
    Over the past few days or so, I have been seeing chatter both at WebmasterWorld and Black Hat World around ranking and traffic changes related to Google organic search. I got to say, I doubt Google pushed anything specific this week or even next week. Rankings do change by itself and new content is always being added to the index but an algorithm update - I doubt it.