Industry News

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    Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture - Whiteboard Friday

    Oct 20, 2016
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about content gating.

    This is something that a lot of content marketers use, particularly those who are interested in generating leads, individuals that their salespeople or sales teams...

    Knowledge Panels in Site Audits

    by Bill Slawski
    Oct 20, 2016
    At this year’s Pubcon 2016, my presentation was about how I had added Knowledge panels, Sitelinks, Featured Snippets and information from the Google Search API into client’s Site Audits.

    I had been doing this because Search Results at Google...

    Google HTTPS Boost Still Goes To Insecure Pages, If They Are Listed As HTTPS

    rustybrick
    by rustybrick
    Oct 19, 2016
    The other day, I interviewed Gary Illyes of Google and he said that the only factor Google looks at for the HTTPS ranking boost is if the URL is listed with HTTPS or not.

    This is not new news...

    How Trump & Clinton have failed to use free space in Google for US presidential candidates

    dannysullivan
    by dannysullivan
    Oct 18, 2016
    With the US presidential election hotter than ever, Google’s program to give the major candidates valuable yet entirely free space in its search results wasn’t used by either campaign for the past week. The Hillary Clinton campaign finally began using of the space again today while the Donald Trump campaign has yet to resume. Free space for candidates, provided by Google

    The space is provided through a program that lacks an official name but is commonly referred to by those outside...

    Google Penguin 4.0 Declines Happening As Well

    rustybrick
    by rustybrick
    Oct 17, 2016
    As you know, we are expecting some negativity out of Penguin 4.0 because some links no longer count. So if a site loses links, or they no longer count, the rankings of the page can decline.
    So I asked SEOs...

    Google: Penguin Can Discount All Your Links, Good Or Bad

    rustybrick
    by rustybrick
    Oct 14, 2016
    Shocking news, at least to me, came out yesterday at Pubcon from Gary Illyes talk. The other day, Gary said Google's Penguin algorithm is prepared for manipulation but in his presentation, he took it one step further...

    Google To Launch Mobile Index In Months, Replacing Desktop Index As Secondary

    rustybrick
    by rustybrick
    Oct 14, 2016
    Yesterday I reported at Search Engine Land based on Gary Illyes of Google's keynote at PubCon yesterday that Google is set to launch their mobile only index within a timeframe of "months...

    Google: Penguin 4.0 Now Completely Rolled Out

    rustybrick
    by rustybrick
    Oct 13, 2016
    Google's Penguin 4.0 algorithm, the real time granular version, is now fully rolled out. We've been covering Penguin...

    Effective product management for remote teams

    by Rian van der Merwe
    Oct 12, 2016
    A few months ago I wrote a post about how we build a product vision and roadmap for Postmark. It’s now almost 6 months later, and I just published a big post on the Postmark blog about how things are going. From roadmap to shipping: effective product management for remote teams is about how we moved from vision to execution, and how we dealt with the many challenges that remote teams bring to the equation. For example, on communication:

    As a remote team we have to walk a fine line...

    Google Algorithms Labels Links As Penguin, Footer, Disavowed & More - Googlers Can Look Up Link Labels

    rustybrick
    by rustybrick
    Oct 11, 2016
    Yesterday, I covered at Search Engine Land an interview I did with Gary Illyes last week where Gary Illyes from Google told us Google has link labels.

    Link labels are basically various attributes or characteristics added to a site's link profile...