Industry News

Google is smart enough to showcase related reviews to a photo someone is looking at in a Google local business profile listing. In the case below, you can see a photo of vodka being served at the restaurant and then below it, Google shows a "related review" to that photo that mentions "Vodka."

Last week, Bing Webmaster Tools introduced top SEO insights that give you some SEO tips for your site. It even tells you when you don't have enough good links pointing to your site. Bing can show a message that reads, "Inadequate inbound links from high quality domains."

In November, Microsoft said we would soon see Copilot powered by GPT-4 Turbo instead of GPT-4. Well, it took several months, and now Copilot uses GPT-4 Turbo.

Bingbot is now rolling out Brotli compression for its web crawler, Bingbot. Fabrice Canel from Microsoft said on X that Bing "enabled it on a small percentage of URLs crawled each day, and we'll gradually increase traffic throughout this spring."

Here is a recap of what happened in the search forums today...

We reported on Saturday that the Google March 2024 core update seemed to have touched down on land, and we saw a lot of sites start to report major ranking drops, and the third-party tracking tools noticed big volatility. That all calmed on Sunday through today but we also had reports of reversals.

Google is testing adding the hotel's website link directly to the Google Search hotel listings on the main search results screen. This is instead of making you go through the Google hotel results interface to learn more.

In September, Microsoft told us they would add Copilot to Microsoft Advertising to help advertisers create and optimize their ads. Now some advertisers are seeing the Copilot button within the Microsoft Advertising console.

Google Business Profiles now shows services with bookable buttons. I know Google had booking buttons on local panels since 2017 and we covered it numerous times since then but now they are on the Google Business Profiles services section.

Google has a section under some of its top stories in search results named "more context." This will summarize the headlines for your keyword search based on the top stories in the carousel. Google has a disclaimer under the "more context" section that says "generative AI is experimental."