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Hypothesis Testing in SEO & Statistical Significance - Whiteboard Friday
Oct 31, 2019
Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription
Howdy, Moz fans. I'm Emily Potter, and I work at Distilled over in our London office. Today I'm going to talk to you about hypothesis testing in SEO and statistical significance.
At Distilled, we use a platform called ODN, which is the Distilled Optimization Delivery Network, to do...
Howdy, Moz fans. I'm Emily Potter, and I work at Distilled over in our London office. Today I'm going to talk to you about hypothesis testing in SEO and statistical significance.
At Distilled, we use a platform called ODN, which is the Distilled Optimization Delivery Network, to do...
Evolution of Google’s News Ranking Algorithm
by Bill Slawski
Oct 31, 2019
Oct 31, 2019
Image: Photo by Nathan Dumlao on Unsplash Did the Algorithm Behind How News Articles Rank at Google Just Change?
A Google Patent about how news articles are ranked by Google was updated this week, and in this case it suggests how entities in...
A Google Patent about how news articles are ranked by Google was updated this week, and in this case it suggests how entities in...
New York Times Search Ranking Drop After Google BERT Update
The New York Times said it may have seen a "huge" impact from the Google BERT update and by impact it means a decline in search traffic from the search engine. Hannah Poferl, the Associate Masthead Editor for Audience at The New York Times told me so on Twitter.
Google: There Is Nothing To Optimize For With BERT
On Friday, Google said it launched the biggest change it made to search within Google in the past five years by releasing BERT. And as expected, Google said that you cannot optimize for BERT, just like you can't optimize for RankBrain.
Google BERT Update Impacts 10% Queries & Has Been Rolling Out All Week
This morning Google announced that starting earlier this week, throughout the week, Google has been pushing out what it calls "biggest leap forward in the past five years, and one of the biggest leaps forward in the history of search." That is the BERT algorithm update, which is Google's way at better understanding one out of ten queries, in a way humans understand them.
Machine Learning 101 - Whiteboard Friday
Oct 24, 2019
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today I'm talking about all things machine learning, something, as many of you know, I'm super passionate about and love to talk about. So hopefully, this sparks a seed in some of you to explore it a bit further, because...
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today I'm talking about all things machine learning, something, as many of you know, I'm super passionate about and love to talk about. So hopefully, this sparks a seed in some of you to explore it a bit further, because...
Google Search Ranking Algorithm Update Signals On Wednesday
Over the past 24-hours or so, maybe piggy backing off the weekend update or maybe a tremor to a previous core update or maybe both, Google seems to be doing another ranking and algorithm update. The chatter is not massive but there are 100% folks noticing an update.
A Google Search Algorithm Update Rolling Out?
There are some signs of a Google search ranking algorithm update rolling out since over the weekend. It is early and I cannot check on it this Monday and Tuesday because I am offline, but this Saturday night and Sunday looks like a possible update.
Intro to SEO Competitive Analysis 101 - Whiteboard Friday
Oct 17, 2019
How to identify your true competitorsKeyword gap analysisLink gap analysisTop content analysis
Plus, don't miss the handy tips on which tools can help with this process and our brand-new guide (with free template) on SEO competitive analysis. Give it a watch and let us know your own favorite tips for performing a competitive analysis in the comments!
Click on the whiteboard...
Plus, don't miss the handy tips on which tools can help with this process and our brand-new guide (with free template) on SEO competitive analysis. Give it a watch and let us know your own favorite tips for performing a competitive analysis in the comments!
Click on the whiteboard...
Google's New Snippet Controls Rolling Out In A Few Days With Changes To Google France
Google has given us a heads up that the new snippet controls it announced a few weeks ago will begin rolling out "in a few days" and "be fully live worldwide by next week." This coincides with the European press publications changes in France, where Google cannot show snippets, which "will be fully live by October 24."
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