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Building Better Customer Experiences - Best of Whiteboard Friday
Apr 30, 2020
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hi, Moz fans. My name is Dana DiTomaso. I'm the President and partner of Kick Point, and today I'm going to talk to you about building better customer experiences. I know that in marketing a lot of our jobs revolve around getting leads and more leads and why can't we have all of the...
Video Transcription
Hi, Moz fans. My name is Dana DiTomaso. I'm the President and partner of Kick Point, and today I'm going to talk to you about building better customer experiences. I know that in marketing a lot of our jobs revolve around getting leads and more leads and why can't we have all of the...
Google Search Ranking Update Flutters April 28th & 29th
There may have been a Google search ranking algorithm update over the past couple of days; on April 28th and 29th. There is chatter within the SEO industry and some of the tools are showing pretty heavy signs of an update.
Free Google Shopping Rolling Out But You Might Not See Free Results Yet
Glenn Gabe on Friday spotted the free version of Google Shopping starting to show up in the Google Shopping results. I saw it as well and got Google to confirm it has started rolling out. But this morning, I am seeing the old paid version of Google Shopping 100% live and no sign of the free version.
Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday
Apr 23, 2020
But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content's E-A-T? In this episode of Whiteboard Friday, Russ Jones walks us through a thought experiment as to what exactly might constitute a "content authority" score and how you can begin to understand your content's expertise like Google. Click on the...
Google Shopping Is Free - Froogle Is Back, For Real This Time
Google announced some big news - Google Shopping is now free. That means you can add your products for free to the Google Shopping tab in Google Search. Google said "Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google."
Google Search Algorithm Ranking Update Possibly Around April 16th
Last Thursday, April 16th (the last day of Passover) there may have been a Google search ranking update. There was 100% chatter and some of the rank checking tools notices blips in changes on that day. Google has not confirmed any update but there may have been a small one.
Matter. How SEOs Can Help... Now - Whiteboard Friday
Apr 16, 2020
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, folks. This is Russ Jones here, Adjunct Search Scientist at Moz and Principal Search Scientist at System1. Today is my first day giving a Whiteboard Friday from my home here in Cary, North Carolina.
Unfortunately, it's with a somber attitude as many of you are at home right...
Video Transcription
Hey, folks. This is Russ Jones here, Adjunct Search Scientist at Moz and Principal Search Scientist at System1. Today is my first day giving a Whiteboard Friday from my home here in Cary, North Carolina.
Unfortunately, it's with a somber attitude as many of you are at home right...
Google Again: EAT Not In Algorithm But Hope It Aligns With Ranking Factors
In February, Danny Sullivan said that that Google's "systems aren't looking for EAT." "There are many different signals that, if we get it right, align with what a good human EAT assessment would be," he added. In March, nice find Marie Haynes, Google repeated that with an update to its post on "What webmasters should know about Google's core updates."
The SEO Elevator Pitch - Best of Whiteboard Friday
Apr 9, 2020
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey guys, welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. Today we're going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch.
So essentially, I was...
Video Transcription
Hey guys, welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. Today we're going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch.
So essentially, I was...
Asked Google: Does Searcher Behavior Changes Influence Overall Ranking
A week or so ago, I asked Google's John Mueller in a video hangout if it is possible that the changes in searcher behavior we are seeing are influencing the overall Google search ranking algorithm. We have been seeing a lot of fluctuations in Google search, so I asked if maybe that is why.
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