Industry News

Here’s a pragmatic approach to roadmaps that I can get behind. Escape From the Feature Roadmap to Outcome-driven Development:

You’re exploring new lands. You know where you want to get to — that’s your outcome — but there’s no established route to get there. So you’ll probably set out, and if you’re measuring yourself correctly and you’ve got good feedback loops in place, you’ll be able to course correct and quickly iterate towards your outcome. But you could only draw the complete...

I really like the this Mountainsides approach to software projects from the Postlight team:

It’s sort of like a Gantt chart that was left on the stove too long, leaving all those neat and tidy bars melting into one another.

I feel like we’re trying too hard to make “product thinking” a thing with fancy words and lofty concepts. Like we have some kind of inferiority complex with other disciplines we’re trying to make up for.

Talk to customers, understand the market and the business, and experiment until you get it right. That’s pretty much what product management is, right? How you do that looks different for every company, but that’s where the art comes in.

You can’t codify product management.

This past month in Google webmaster and SEO news was pretty busy. We had a Halloween search algorithm update that still seems to be creeping around. We also had another few updates including Google saying they are going to make tweaks to the news algorithm. Google+ is shutting down, Google launched their Home Hub and discover feed and so much more.

Yesterday, on Halloween, I saw a some chatter within the industry around significant ranking changes in Google's search results. The thing is, the complaints are not widespread but there are a nice number of complaints in the SEO communities. I am thinking this is a niche targeted update, impacting a specific tactic or vertical - but it is way too early to know the specifics.

How A Knowledge Graph Updates Itself

unsplash-logoElijah Hail

To those of us who are used to doing Search Engine Optimization, we’ve been looking at URLs filled with content, and links between that content, and how algorithms such as...

One day you will be able to tell your grandchildren that you remember when Google's home page was simply just a search box and nothing more. Those days are long gone with the introduction of the Google Discover feed now showing up below the Google search box on mobile.

Over the past few days the SEO communities and forums have been in a somewhat state of stress watching their rankings and analytics fluctuate up and down. It is like Google is tweaking things in real time and the search results are very unstable.

Frederic Dubut from Bing said on stage yesterday at SMX East that they are investing "quiet a bit" into Bing Webmaster Tools in the future. He made it sound like they got substantial budget allocated towards the tools, unlike in recent years.