Industry News

Not happy with just running an interactive Halloween logo today, Google also has an “easter egg” surprise. Searches for some horror movies bring up sleeping bats that fly away with a click.

For example, here’s what appears in a search for “Nightmare On Elm Street,” over the knowledge graph box about the movie: Click on the bats, and they fly away:



These also appear for other films like “The Shining,” “Halloween 1978″ and Aliens, as you can see below:

 Here’s a video of the bats...

It’s Halloween, and Google’s got a special logo to celebrate the day. Click away to reveal ghosts of the not-so-scary kind to spell out Google!

At first the logo looks kind of sad, just a deserted street scene:

 But as you click on the various doors, ghosts are revealed that begin to spell the Google logo:



Eventually, you can spell out the entire name “Google” in ghosts, by clicking on doors:

If the noise bothers you, click on the mute button by the tree in the lower right...

Got the new Google Search app on your iPhone or iPad? Here’s a trick. Ask it, “What’s the best smartphone?” The app will politely decline to say.

The app will reply in one of two ways that I’ve found:“No one phone is right for everyone.”

“You’ll have to decide for yourself.”

Don’t have the app? Here’s a video I made with both answers:



Click here to view the embedded video.

I’m guessing that Google decided to avoid an embarrassment Apple had earlier this year, when Siri was found to be...

Announced in August, Google’s new Google Search app for iOS has been apparently stuck in Apple’s app approval process for over two months. No longer. Google’s just announced that the new app is out.

The news came on Google’s official blog today. The company has also posted a video of how it works:



Click here to view the embedded video.

The new app provides direct answers and uses a “card” format familiar to Android 4.1 (and now some Android 4.2) users who have the Google Now service:

It...

Many SEOs cheered that Google’s new disavow links tool would make it easier to recover from a bad backlink profile. No more worrying about directories charging to remove links or trying to get out of bad link networks. But Google says it does want to see a good faith effort to go along with any disavow links request, or those disavow requests might not get honored.Google: Try To Remove Links

Google had previously suggested that the disavow link tool wasn’t a replacement for making link removal...

Ask any marketing consultant focused on inbound channels (SEO, social media, conversion rate optimization, email, etc.) what the most challenging part of their job is and 75%+ will say: “working with the engineering team.”

This should come as no surprise. Engineering and webdev resources are, along with web marketers, the biggest scarcest and hardest to hire for web-based businesses. We need to build stuff faster and we need to reach more people. If you want the time of the engineering team,...

Our SMX Social Media Marketing show is coming to Las Vegas this Dec. 5 & 6, and as part of our great agenda is a keynote talk by Del Harvey, Twitter’s director of trust and safety.

Not familiar with Del? You should be, if you’re a marketer doing anything involved with Twitter. She oversees what’s considered right and wrong when it comes to promotion on the service.

To put Del in a context our search marketing readers will understand, she’s effectively the “Matt Cutts” of Twitter, overseeing...

It’s been almost two weeks since Google launched its link disavowal tool. Some have been busy diving in and using it, but others have had more detailed questions about it. We’ve got some answers, from the head of Google’s web spam team, Matt Cutts.

Question:How do people know what links they should remove?

Answer:When we’re taking targeted action on some specific links, the emails that go out now include examples of bad links. We provide example links to guide sites that want to clean up...