Industry News

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    Marketing in Times of Uncertainty - Whiteboard Friday

    Apr 2, 2020
    We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Whiteboard Friday.



    Video Transcription

    Howdy, folks. I'm Rand Fishkin, founder of Moz and co-founder of Sparktoro. And I'm here today with a very special edition of Whiteboard Friday. 

    I think that now is the...
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    PageRank 2020

    by Bill Slawski
    Apr 2, 2020
    If you have been working as an SEO for any amount of time, or have been responsible for marketing a website, it’s possible that you have heard of PageRank, which was developed by the Founders of Google in the earliest days of the Search Engine....
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    April 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Apr 2, 2020
    Well, it has been an interesting month to say the least. I mean, tons of COVID-19 related changes have been made to Google search and local - tons...
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    Google Search Volatility & Fluctuations Super Unusual

    rustybrick
    by rustybrick
    Mar 30, 2020
    Over the past few days, the fluctuations and volatility seen in the Google organic search results seem very unusual. Searcher behavior is probably changing and maybe with that, the search results are changing for many categories. So maybe this is the new normal? There is chatter but the tracking tools are showing very unusual patterns.
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    Generating Local Content at Scale - Whiteboard Friday

    Mar 26, 2020
    In this week's edition of Whiteboard Friday, Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.

    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Hey, folks, this is Russ Jones here with Moz again to talk to you about important search engine...
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    Google Search Ranking Algorithm Volatility

    rustybrick
    by rustybrick
    Mar 25, 2020
    Many of the tracking tools that follow the changes and volatility in the Google search results have been spiking over the past couple of days. The chatter within the SEO industry is not super strong but the SEO community is a bit busy at the moment.
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    Getting Smarter with SERPs - Whiteboard Friday

    Mar 19, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, folks, this is Russ Jones here again with another exciting edition of Whiteboard Friday. Exciting might be an exaggeration, but it really is important to me because today we're going to talk about data quality. I know I harp on this a whole lot.

    It's just, as a data scientist,...
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    Possible Google Search Ranking Algorithm Update This Week

    rustybrick
    by rustybrick
    Mar 18, 2020
    Normalcy makes us happy, even if that normalcy is change. And that is what we seem to have this week with another unconfirmed Google search ranking algorithm update this week. This update may have started on Monday, March 16th and continuing through today.
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    60% Of SEOs Prefer If Google Pause Algorithm Updates During COVID-19 Outbreak

    rustybrick
    by rustybrick
    Mar 17, 2020
    Yesterday I asked should Google pause algorithm updates based on some folks in the SEO community thinking Google should. I posted a poll and within 24 hours it now has over 1,100 results. Almost 60% of SEOs said they would prefer if Google stopped pushing out algorithm updates during this period of time.
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    Content Expansion: From Prompt to Paragraph to Published Page - Whiteboard Friday

    Mar 12, 2020
    It doesn't have to be. In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece.





    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, folks, great to be back here with you on Whiteboard Friday. Today we're going to be talking...
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