Industry News

Google has been helping the popular NORAD Tracks Santa site locate Santa Claus on Christmas Eve since 2007. But this year, Jolly St. Nick will be tracked on Bing Maps, not Google. NORAD is also pushing an official Windows 8 app. It part of Microsoft being the new lead partner for the site. Goodbye, Google

NORAD Tracks Santa has a new “team” page listing corporate sponsors. Microsoft tops the list; Bing Maps is prominent and Google is nowhere to be found: Bing Maps Bumps Google Maps On...

It’s our sixth birthday here at Search Engine Land, and we’ve got some news — a new editor-in-chief and expansion plans for the future.

Congratulations to Matt McGee, on his new position as Editor-In-Chief of Search Engine Land & Marketing Land! He starts on January 1, 2013.



Matt joined our publications in September 2008 as assignment editor for Search Engine Land, and he was promoted to executive news editor in December 2010. In his new position, he’ll handle day-to-day operations of...

In recent months, especially after the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers. Many articles saying "we're all content marketers now" have been written and a few articles have been published that express the opposite conviction too, that content marketing is a bit made up as a term, that it's just old wine in new bottles etc.

For years I...

Bing has been escalating its attacks against Google Shopping over consumer transparency since launching its “Scroogled” campaign just over a week ago. Well, consumer confusion is a serious issue. Indeed, Bing itself can be used to illustrate some of the problems consumers face at both Bing and Google.

The day after Bing’s campaign launched, I found the full-page ad to the right in my copy of the Wall Street Journal. A similar ad apparently ran in the New York Times.

Meanwhile, at least...