Industry News
Catch up on interesting new discussion and industry news.
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Google Search Ranking Algorithm Update - August 18-19 (Unconfirmed)
As I hinted to in my SEO video recap on Friday, we saw some early signing of an unconfirmed Google Search ranking algorithm update starting Friday, August 18th, and it went into Saturday, August 19th.
Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday
Aug 18, 2023
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.
Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription
Hey, Moz fans. How's it going? My name is Jon Earnshaw. I'm the Chief Product Evangelist at Pi...
Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription
Hey, Moz fans. How's it going? My name is Jon Earnshaw. I'm the Chief Product Evangelist at Pi...
Google Ads Tests Paid Customer Support Options
Google is testing a paid version of customer support for its advertisers who use Google Ads. Google said this is a "paid pilot" where its "smallest customers can receive specialized, one-on-one support, tailored to their specific needs."
Site Architecture for Resource & Content Libraries — Whiteboard Friday
Aug 16, 2023
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure.
Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionWhat's up, Moz...
Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionWhat's up, Moz...
Google SGE While Browsing - Search Generative Experience On The Browser
Google's next step for its Search Generative Experience is SGE while browsing. In Chrome on desktop and in the mobile Google app on iOS and Android, Google SGE can summarize longer web page content for you. Yea, it is similar to Bing Chat's Edge sidebar feature.
Google Ads Beta AI Generated Help Guide
Google Ads is testing a new AI-generative solution for help guides and answers. Google is inviting some advertisers "to try AI-generated answers in help guide," it emailed some advertisers.
Google Search To Show FAQ & HowTo Rich Results Less Often
Google said you will soon see fewer FAQ and HowTo rich results showing up in the Google Search results. Why? I assume because there is just too many of these rich results being displayed in search that Google is now making the benchmark to show them much higher.
Google Search Ranking Algorithm Update - August 3-4 (Unconfirmed)
It has been a full 9 days since I last reported about a Google Search ranking algorithm update and now I am seeing signs of another one starting yesterday, August 3rd through today, August 4th.
Finally: Bing Chat Works On Chrome, Firefox and Other Browsers
This morning Bing Chat started to work across non-Edge browsers. That means, if you are logged into Bing, you can use Bing Chat on Chrome and Firefox and likely other browsers.
Site Architecture Optimization for Seasonality — Whiteboard Friday
Aug 4, 2023
Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods.
Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHey, everyone. I'm Areej AbuAli. I'm the...
Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHey, everyone. I'm Areej AbuAli. I'm the...
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