Industry News

Sometimes we make assumptions that lead us in the wrong direction. I’ve made plenty, and I’ll continue to make them for as long as I’m alive. And sometimes, we’re inadvertently responsible for wrong assumptions made by others. When that’s the case (and we notice it), there’s an obligation to correct the misunderstanding.

I recently encountered an example of this in some advice related to the SEO field, and how to optimize for rankings. That advice referenced SEOmoz’s own Google Ranking...

There's a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead?

One of my favourite SEO pundits is AJ Kohn. AJ is an eager early adopter of Google+ and Google authorship markup. That's the thing that lets you display your image in search results. AJ and other people have written numerous great resources on how to use Google+ and the rel=author tags Google has introduced. So I won't tell you much about it. Just read the articles and implement the markup or rather read my post here first explaining the disadvantages of Google authorship markup almost...

Google has been helping the popular NORAD Tracks Santa site locate Santa Claus on Christmas Eve since 2007. But this year, Jolly St. Nick will be tracked on Bing Maps, not Google. NORAD is also pushing an official Windows 8 app. It part of Microsoft being the new lead partner for the site. Goodbye, Google

NORAD Tracks Santa has a new “team” page listing corporate sponsors. Microsoft tops the list; Bing Maps is prominent and Google is nowhere to be found: Bing Maps Bumps Google Maps On...

It’s our sixth birthday here at Search Engine Land, and we’ve got some news — a new editor-in-chief and expansion plans for the future.

Congratulations to Matt McGee, on his new position as Editor-In-Chief of Search Engine Land & Marketing Land! He starts on January 1, 2013.



Matt joined our publications in September 2008 as assignment editor for Search Engine Land, and he was promoted to executive news editor in December 2010. In his new position, he’ll handle day-to-day operations of...

In recent months, especially after the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers. Many articles saying "we're all content marketers now" have been written and a few articles have been published that express the opposite conviction too, that content marketing is a bit made up as a term, that it's just old wine in new bottles etc.

For years I...