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As we have reported, so far, the Google helpful content update seems pretty minor in terms of what SEOs and tools are picking up, despite what we all thought would happen. A recent poll by Aleyda Solis confirmed that, showing that only 20% of SEOs noticed ranking changes, either positive or negative, since the update.

We keep watching to see if this Google helpful content update is making some sort of dent in the rankings but so far, we are not seeing massive, Panda-like, ranking changes due to this update. No fear, Danny Sullivan said yesterday it is not yet done yet and Google will update this page when it is done.

Google announced the helpful content update on August 18th and it officially started to roll out on August 25th. I thought this update would hit hard and fast, but so far, and I know it has only been a few days since it officially rolled out, it has been slow to roll out and pretty weak relative to what I thought it would be.

The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I'm currently typing this on my mobile phone but I wanted to get this up while I am out on vacation.

You can scale with process, or you can scale with leaders. The only way that leads to good outcomes is scaling with leaders.

— Marty Cagan, The nature of product on Lenny’s Podcast

The post The nature of product was originally published on Elezea.

Tim Casasola’s post Create awareness of reality through bottom-up strategy points to an issue that we often see in teams—the work that they are doing is disconnected from the company’s core strategy:

There is often a difference between what an organization says its strategy is and what customer/project teams do on a day-to-day. When this dissonance is present, customer/project teams share with the org that their reality isn’t aligned with the organization’s vision. “It’s great that we...

Google has announced a new big search ranking algorithm update named the helpful content update - yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people.