Industry News
Catch up on interesting new discussion and industry news.
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Google Search Rankings Seems Unstable; More Algorithm Tweaks Or Penalties?
Over the past few days the SEO communities and forums have been in a somewhat state of stress watching their rankings and analytics fluctuate up and down. It is like Google is tweaking things in real time and the search results are very unstable.
Log File Analysis 101 - Whiteboard Friday
Oct 25, 2018
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things log file analysis, which is so incredibly important because it really tells you the ins and outs of what Googlebot is doing on your sites.
So I'm going to walk you through the three...
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things log file analysis, which is so incredibly important because it really tells you the ins and outs of what Googlebot is doing on your sites.
So I'm going to walk you through the three...
Bing To Invest In Bing Webmaster Tools
Frederic Dubut from Bing said on stage yesterday at SMX East that they are investing "quiet a bit" into Bing Webmaster Tools in the future. He made it sound like they got substantial budget allocated towards the tools, unlike in recent years.
Google Link Penalty Can Remove Rich Snippets/Results
Google has said they can issue a rich snippets or results manual action, removing the ability for the site from showing rich results in the Google listings. But do other penalties, like link penalties, also result in removal of rich snippets? It appears that may be the case.
Google Cache Bug With Mobile-First Indexing Now Fixed
It looks like Google has fixed that ongoing bug with the Google cache 404ing after being switched to mobile-first indexing. The bug has been happening for the past several months and as of last Saturday, it seems Google fixed it.
Overcoming Blockers: How to Build Your Red Tape Toolkit - Whiteboard Friday
Oct 18, 2018
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
What up, Moz fans? This is Heather Physioc. I'm the Director of the Discoverability Group at VML, headquartered in Kansas City. So today we're going to talk about how to build your red tape toolkit to overcome obstacles to getting your search work implemented. So do you ever feel like...
Video Transcription
What up, Moz fans? This is Heather Physioc. I'm the Director of the Discoverability Group at VML, headquartered in Kansas City. So today we're going to talk about how to build your red tape toolkit to overcome obstacles to getting your search work implemented. So do you ever feel like...
October 16, 2018 Google Search Algorithm Update
Trust me, I am even getting tired of reporting on Google search algorithm updates - we've had so many but there are numerous signs of another update. One that touched down yesterday late morning, October 16th. Most, not all, but most of the automated tracking tools are showing signs of the update and there is some chatter in the SEO communities around an update.
How Google might Identify Primary Versions of Duplicate Pages
by Bill Slawski
Oct 12, 2018
Oct 12, 2018
I came across this statement on the Web earlier this week, and wondered about it, and decided to investigate more:
If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The...
If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The...
Google Updates Us On Search Updates Communication
I guess Google is sick of me asking them about their search algorithm updates because they posted a long Twitter rant/stream on how they communicate updates. Danny Sullivan on the @searchliaison account posted when and why they communicate about updates, how many updates they do, what it means to you and what you can or cannot do about them.
How to Create a Local Marketing Results Dashboard in Google Data Studio - Whiteboard Friday
Oct 11, 2018
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hi, Moz fans. My name is Dana DiTomaso. I'm President and partner of Kick Point. We're a digital marketing agency way up in the frozen north of Edmonton, Alberta. We work with a lot of local businesses, both in Edmonton and around the world, and small local businesses usually have the...
Video Transcription
Hi, Moz fans. My name is Dana DiTomaso. I'm President and partner of Kick Point. We're a digital marketing agency way up in the frozen north of Edmonton, Alberta. We work with a lot of local businesses, both in Edmonton and around the world, and small local businesses usually have the...
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