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Industry News

Catch up on interesting new discussion and industry news.

    Google's Matt Cutts: We Tested Dropping Backlinks From Algorithm, It Was Much Worse

    rustybrick
    by rustybrick
    Feb 20, 2014
    Google's Matt Cutts latest video has Google admitting they did and do indeed test their search results by turning off linkage data as part of their algorithm. Matt Cutts said the results would be "much much worse" if they did indeed do that in real life...

    Bing Updates Webmaster Guidelines: Keyword Stuffing Now Off Limits

    rustybrick
    by rustybrick
    Feb 20, 2014
    Last night, Bing has updated their webmaster guidelines adding a section about "keyword stuffing." Surprised it wasn't there from the onset? Yea, me too but truthfully...

    9 Months Later: New Google Maps Is Replacing The Old Version

    rustybrick
    by rustybrick
    Feb 20, 2014
    Over 9 months ago, Google previewed the new Google Maps, since then many have opted to use it but if you haven't and don't want to...

    Is there a version of Google that excludes backlinks as a ranking factor?

    Feb 19, 2014
    Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I'm wondering what search would look like...

    Signs Of More Google Algorithm Updates Early This Week

    rustybrick
    by rustybrick
    Feb 19, 2014
    We reported about a possible Google update around February 13th and I do believe there was something rather large on that date - but now there is more chatter about a possible update early this week...

    Going responsive with large, established desktop-centric sites

    by Rian van der Merwe
    Feb 18, 2014
    Jeremy Keith writes about the challenges of turning large, established desktop-centric sites into responsive sites in Climbing Mount Responsive. This method remains my favorite:

    Rebuild the mobile site, using it as a seed from which to grow a new responsive site. On the face of it, having a separate mobile subdomain might seem like a millstone around your neck if your trying to push for a responsive design. In practice though, it can be enormously useful. Mostly it’s a political issue:...

    Did Google Penalize Halifax?

    rustybrick
    by rustybrick
    Feb 18, 2014
    Over the past couple weeks there has been a lot of people reporting large brands being penalized by Google and the question has come up if search sites should cover these penalties or not.

    Our policy, if the search community is talking about it in a public forum...

    What Can SEOs Do That No Other Marketer Can?

    randfish
    by randfish
    Feb 18, 2014
    I recently read an article by George Nielsen on SEJournal entitled What are SEOs Even Good At Anymore?

    It struck me that this is a topic about which many folks in and around web marketing professions are curious about. With some of the recent changes Google’s made around link building practices, brand biasing, and intent matching. And, since my opinions on the topic are unique from Mr. Nielsen’s I thought I’d share. Here’s how Nielsen opened: “Our ‘secrets and techniques’ no longer work and...

    Google Says Switching To HTTPS Won't Change Your Page Rankings

    rustybrick
    by rustybrick
    Feb 17, 2014
    A Google Webmaster Help thread has someone complaining that his site's rankings dropped and the one thing he noticed was that his home page and 56 other pages are indexed in Google with the https version...

    MagicBands and the future of data science

    by Rian van der Merwe
    Feb 17, 2014
    John Foreman digs into Disney’s MagicBands in his article You don’t want your privacy — Disney and the meat space data race:

    Disney World is like a petri dish for advanced analytic techniques because the hotels and parks are all tied together in one large, heavily controlled environment. If you ever wanted to star in The Truman Show, a trip to Disney is the next best thing — it feels like a centrally planned North Korea only with more fun, less torture and the same amount of artifice....