Industry News

I’m always interested to see how the field of web marketing is changing over time and what skills, tactics, and practices are receiving particular attention. One of the ways I track this is to look  at results from several sites on a semi-annual basis, including: LinkedIn’s bio searches SimplyHired’s Job Trends Indeed’s Job Trends Google’s Keyword Trends Craigslist Keyword Search

This process is by no means scientific or precise (and unfortunately, I’ve not been detailed or diligent enough...

Last Wednesday Google released the spam algorithm to target very spammy niches and "illegal" link building and spamming techniques. Did it work...

As you probably remember, Google launched a new spam algorithm to target spammy queries such as payday loans. It had a serious impact on spammers from what I see, which I will cover right after this story...

Last Wednesday we reported complaints in the forums of webmasters noticing their links are dropping within Google Webmaster Tools. In short, the links shown in Google Webmaster Tools today versus two weeks ago was a fraction of the number.

Well...

I love this paragraph from Dave Rupert’s latest post on images in responsive design:

If the web cannot keep pace with a native experience in speed (rendering in under 1000ms), we’re all going to be out of a job. An uptick in native app usage means budget dollars would follow the trend and be poured into native apps. Meanwhile public facing websites will be left to rot because no one cared and we littered the web with bullshit. Native wins, the web dies, Zeldman hangs up his beanie, and...

Normally it is Googlers defending Google on Hacker News but Ryan Moulton, a software engineer at Google since 2006, who I think works on the Google search team, is defending SEO and the SEO business on Hacker News.
In short, a blogger called out an email he received from a link builder asking to buy or get a link from his site. You and I get them all the time. But this blogger called this the destruction of the web.

William Kremer’s Why did men stop wearing high heels? is a fascinating look at history, gender inequality, and the peculiarities of seeking status. This part stuck with me:

In the muddy, rutted streets of 17th Century Europe, these new shoes had no utility value whatsoever — but that was the point.

“One of the best ways that status can be conveyed is through impracticality,” says [Elizabeth Semmelhack of the Bata Shoe Museum in Toronto], adding that the upper classes have always...