Industry News

Catch up on interesting new discussion and industry news.

    Google June 2021 Core Update Is Live - So Far, We Are Not Noticing Much

    rustybrick
    by rustybrick
    Jun 3, 2021
    The time has come - Google has finally released another broad core update - this one is named the June 2021 Core Update. This update started rolling out yesterday, June 2, 2021 and it came just about six months after the last core update, which was the December 2020 core update. So far, this update doesn't seem to have made a big impact - so far.

    Google News Article & Site Wide Factors Trust Signals

    rustybrick
    by rustybrick
    Jun 2, 2021
    Google published its Google News transparency policy listing its principles behind these policies. Google said these policies help determine what is eligible to appear on Google News and other News surfaces, and they help ensure that Google is elevating content from trusted, authoritative sources.

    May 22nd Google Algorithm Update Is Off The Charts

    rustybrick
    by rustybrick
    May 23, 2021
    There is yet another Google search algorithm ranking update that seems to be going on - it touched down yesterday, Saturday May 22nd. The tracking tools are off the charts, all of them, showing changes in the Google Search results that I have not seen before in a long time. This is at the levels of a core update or the old Penguin and Panda updates.

    Google Search Ranking Algorithm Update May 19th & 20th - Not Confirmed

    rustybrick
    by rustybrick
    May 20, 2021
    I seem like a broken record but for the past several weeks the Google Search ranking volatility has been off the charts. And yesterday and today are no different with a huge amount of SEO chatter from the forums and most of the tracking tools supporting that chatter. It looks like we had another google Search ranking update around May 19th and May 20th.

    BERT Question-Answering at Google

    by Bill Slawski
    May 17, 2021
    BERT Question-Answering A Patent granted to Google on May 11, 2021, involves performing Natural language processing (“NLP”) tasks such as question answering. It relies on a language model that has been pre-trained using world knowledge. The...

    Mid-May Google Search Ranking Algorithm Update Continues

    rustybrick
    by rustybrick
    May 16, 2021
    There is again significant chatter within the SEO forums and signs from the automated tracking tools of yet another Google Search update. We've seen unconfirmed weekend updates from Google week after week for the past few months now and we saw a surprise unconfirmed update mid-week, this past week. And now we are seeing yet another weekend update.

    May 13th Google Search Ranking Algorithm Update (Not Confirmed)

    rustybrick
    by rustybrick
    May 13, 2021
    I am seeing early signs and signals of a possible Google Search ranking algorithm update going on right now. It seems to have kicked off this morning and is now spiking in terms of chatter in the SEO forums and also some of the tools have picked up on it (not all are updated yet). Google has not confirmed any update, so this is one of those unconfirmed updates.

    Google Search Ranking Algorithm Tremors On May 7th & May 9th

    rustybrick
    by rustybrick
    May 10, 2021
    I am seeing an increase in chatter amongst the SEO industry around a possible Google search ranking algorithm update around Friday, May 7th and then again on Sunday, May 9th. Even some of the tools are showing the changes as well. But it doesn't seem to be a massive update, like some previous Google updates.

    Bing Content Submission API Beta Is Now Available

    rustybrick
    by rustybrick
    May 7, 2021
    Microsoft announced last night that the Bing Content Submission API is now in beta and open to be used by site owners, publishers, webmasters or whatever you cool kids are calling yourselves these days. Microsoft announced this over two years ago and while the company released the URL submission API a while ago, the content submission API has been in a private beta since then.

    Natural Language Query Responses

    by Bill Slawski
    May 5, 2021
    Natural Language Query Responses at Google The ubiquitous nature of the Internet and the ease with which searchers can access the Web from many sources can enable searchers to share information and search for information related to their...