Industry News

Microsoft is running a number of tests and experiments for Bing Search and the Copilot answers within Bing Search. These tests include font changes, link updates, product results and more.

Microsoft, not to be outdone by Google, added AI citations to Microsoft Clarity, its web analytics tool. This report shows how your content is referenced in AI-generated answers.

Here is a recap of what happened in the search forums today...

On Friday, Google published a new help document named Optimizing your website for generative AI features on Google Search. This document covers much of what Googlers have said over the years, including a myth-busting section that will trigger some in the industry.

I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this. And with over 1,000 poll results in, I wanted to share that most of you think AI Mode will not replace Google Search.

Google Search is sometimes showing a label under the Live search results named "Updated by AI 1 minute ago." So Google is labeling what content was updated using AI, which seems new to me.

Google updated a number of its Google Ads help documentation to say "Primary conversion actions not used for optimization may be used to enhance predictions." It is not clear if this is a change in what is actually happening or just a clarification to the Google help documentation about what was happening already.

Google AI Mode is now showing an edit and copy button when you mouse your cursor near the search term or prompt. Otheriwse, the edit and copy button go hidden. Copy, copies the prompt and edit lets you edit the prompt.

Here is a recap of what happened in the search forums today...

This week in search I covered, yep, heated Google search ranking volatility kicking in the middle of this week. Google updated its spam policies to say it also applies to Google's AI responses in Search. Google Discover...