Industry News
Catch up on interesting new discussion and industry news.
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Google Business Profiles Links Policies & Guidelines Updated
Google has updated its Google Business Profiles links policies & guidelines. Google added new sections for dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.
Google Tests New Directions Buttons In Local Pack
Google is testing new direction buttons in the local pack within the Google Search results. Normally, we see a "Directions" button, but now Google is testing "Map it," "Map," "Route," "Go," and "Get there," and maybe more.
Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data
U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In short, Google won't be broken up (will keep Chrome, Android and Ads), it will have to share search data and it is barred from making exclusive search deals.
Daily Search Forum Recap: September 2, 2025
Here is a recap of what happened in the search forums today...
September 2025 Google Webmaster Report
We finally had a confirmed Google Search update this past month, the August 2025 spam update, which seems pretty intense and it is not done rolling out yet.
New Google Ads Checkboxes To Filter Campaigns
Google Ads has reportedly added new checkboxes to the selector view within the Google Ads overviews of your campaigns. This lets you use the checkboxes, select the campaigns you want, so you can filter the view to only show those campaigns.
Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory
Ginny Marvin, Google's Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.
Google Ads Search Google Maps For Location Assets
Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns. You can select up to 10 locations from Google Maps to link with your Ads account
Google Search Mini Game Encourages Searchers To Search More
Google Search is testing a new game in its search results to encourage searchers to search more. It is likely called the Google Search mini-game and it rewards searchers with badges when they "dive deeper into topics."
Microsoft Advertising: Here's Why Your Bid May Be Over The Max CPC
Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn a bit of a refresher on how CPCs work with search ads and Microsoft Advertising. Specifically, why your bid may be over the configured max CPC you set within the platform.
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