Industry News

Catch up on interesting new discussion and industry news.

    Apple App Store To Get Search Ads

    rustybrick
    by rustybrick
    Jun 9, 2016
    Apple is bringing search ads to their App Store. Apple announced it last night saying, "starting this summer, you'll be able to participate in the Search Ads beta and see the ads in action...

    Best board games for young kids (that are fun for adults as well)

    by Rian van der Merwe
    Jun 7, 2016
    Over the weekend my 6-year old daughter was playing with a pretend wand, doing what every 6-year old is supposed to do to her dad: make him do silly things. She would touch me with the wand and go, “Jump like a frog!” or “Walk around in circles!” And of course, I performed these actions in a crowded park without shame or reservations, because these are the things we do for our kids, isn’t it.

    I even added a twist to the game. After performing each action (and once her laughter died down)...

    Google: Migrating To A Keyword-TLD Won't Improve Rankings

    rustybrick
    by rustybrick
    Jun 7, 2016
    Search Engine Land, a site I am proud of, posted a sponsored piece of content named Can moving to a new TLD boost search rankings...

    June 2016 Google Webmaster Report

    rustybrick
    by rustybrick
    Jun 6, 2016
    It is that time of the month again for me to post the monthly Google Webmaster report. There was a lot covered but not anything really that major, at least on the algorithmic side...

    Google says it’s not deliberately filtering “Crooked Hillary” suggested search to favor Clinton

    dannysullivan
    by dannysullivan
    Jun 3, 2016
    Type “lying” into Google, and it will suggest “Lying Ted,” the moniker US Republican presidential candidate Donald Trump placed on his once-rival Ted Cruz. But type “crooked” into Google, and it doesn’t bring up the “Crooked Hillary” label that Trump has attached to his Democratic rival Hillary Clinton. What’s going on?

    It’s not because Google has done anything deliberate to favor Clinton, either through automated or manual means, the company told Search Engine Land. It sent this...

    Google Status Update On Penguin: It's Closer & Hopeful Not Too Far Off

    rustybrick
    by rustybrick
    Jun 3, 2016
    After Google going radio silent on the status of Google's Penguin update, as we are waiting on version 4.0 - John Mueller volunteered information on this mornings...

    SEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday

    Jun 2, 2016
    Success isn't an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it's always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In today's Whiteboard Friday,...

    Google To Use Mobile Page Speed In Mobile Friendly Ranking Algorithm Soonish

    rustybrick
    by rustybrick
    Jun 1, 2016
    At the Search Marketing Summit in Sydney today, Gary Illyes from Google has been reported as saying that page speed ranking factors for mobile, will be mobile specific, in the upcoming months...

    Now Live: Image Thumbnail In Google Food Search Results

    rustybrick
    by rustybrick
    May 27, 2016
    Many people, including myself, are now seeing Google showing image thumbnails in the core web search results for searches on food related items. Google was testing this a few months ago and even before that...

    How to Research the Path to Customer Purchase - Whiteboard Friday

    May 26, 2016
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about the path to customer purchase and how to research that path. The reason this is so critical is because we have to understand a few things like our content and conversion strategy...