Industry News

Most SEOs know the difference between ranking and indexing, some even know the difference between indexing, ranking and serving search results. If you do not, see the how search works portal designed by Google years ago to help explain that concept...

Google's featured snippets have been one of those areas in search that Google has been investing a lot of time...

Over the past several days, people have been moaning about ranking and organic search changes in the SEO communities. The most public one is WebmasterWorld, but the overall "chatter," as I like to call it...

If you use Google Maps to navigate from place to place, or if you have agreed to be a local guide for Google Maps, there is a chance that you have seen Google Mobile Location history information. There is a Google Account Help page about how to...

A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. But you might think so when you look at Google Search Console.



I’ve found there’s more data in Google Search Console than you might believe. Here’s what I’m doing to track hidden long-tail search traffic. Traffic Hazards

The first step in understanding how to track long-tail search is to make sure you’re not making mistakes in...

Yesterday I broke the news at Search Engine Land that the new Google Search Console beta is live for everyone, even those who did not get the email notifications. As I said...

Technology evolves and changes over time.

There was a park in the town in Virginia where I used to live that had been a railroad track that was turned into a walking path. At one place near that track was a historic turntable where cargo...

One of the inventors of the newly granted patent I am writing about was behind one of the most visited Google patents I’ve written about, from Ross Koningstein, which I posted about under the title, The Google Rank-Modifying Spammers Patent It...