Industry News

Google has announced that they have published their Google Assistant and voice search quality guidelines, similar to how Google published their search quality raters guidelines...

Photo by Michał Grosicki on Unsplash

Over the past year I’ve become increasingly aware of a fundamental divide in the prevailing wisdom on how good products are built. I’m not talking about waterfall vs. post-waterfall methods. I’m also not talking about the differences between specific methods like Agile and Lean. I’m talking about different philosophies on the best way to build products in an already post-waterfall world.

These differences have been apparent for a while, but they...

For the past few days, I have been tracking webmaster forum chatter around another update that may have started around December 26th or so. The dates are a bit fuzzy...

Google somewhat confirmed there were many minor updates in that time frame. One of those updates may have hit many celebrity web sites...

That update we've been tracking for over a week that I nicknamed the Maccabees Update, well, Google somewhat confirmed it...

By far, the biggest bulk of sites that I saw got hit all had tons and tons of landing pages target massive arrays of keyword permutations. So for example...

I don’t consider myself paranoid, but after reading a lot of Google patents, I’ve been thinking of my phone as my Android tracking device. It’s looking like Google thinks of phones similarly; paying a lot of attention to things such as a...

It’s our existential question as SEO professionals — is SEO still growing? Or have Google’s actions reduced the opportunity potential? I see this phrased in all sorts of ways: Are there more searches on Google this year than last year? Is Google taking more of the search traffic for themselves? Do more or fewer clicks go to the organic results because Google’s made paid results (or SERP features) more subtle/compelling? Is the trendline of SEO opportunity plateauing? Shrinking? How fast?...

There is currently both a lot of chatter in the SEO forums and many of the tools are lighting up around major changes in the Google search results...