Industry News

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It's official now: relationship building replaces link building in SEO. I've been preaching relationships for years as part of SEO 2.0 but now the approach arrived in the SEO mainstream. I'm glad it has. There is just one problem with relationship building as applied using the old school SEO mindset: it doesn't scale! Ouch!

You can't build 100 relationships like you built 100 links in the era of SEO 1.0

So relationship building is not a one to one replacement, it's much more than...

I was recently chatting with my friend Matthew Brown of AudienceWise about the distribution of the web’s traffic, and we both wondered – do referrals from external domains follow a “long tail” distribution pattern?

I surmised that only ~20% of the referrals that the average website receives comes from the tail of the distribution curve, whilst Matt felt that number should be considerably larger. As a first step, I figured I’d check SEOmoz.org’s own referral traffic (via Google Analytics) to...

The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search mountain. The rumors and expectations of this go back for years. Now the latest twist: Yahoo and Facebook will team up together. If you’re banking on that potential alliance taking out Google, much less Bing, let me offer up a reality check. Report: Yahoo & Facebook Talking Search

Let’s start with the current news that has various tech blogs lighting up...

Many times when businesses invest in improving online conversion rates, the practice goes something like this: Brainstorm a list of things that can be changed in the conversion process or on the landing page Determine which are easy to build/test Create a set of A/B or multivariate tests to run through them Allow winning changes to remain

Unfortunately, this process diminishes what CRO can achieve. It’s my belief that conversion rate optimization needs to be a practice that’s separate from...

I spoke at PubCon 2012 last month in Las Vegas. A couple people have asked for my slides, so here they are:





Several of the slides have links to additional information, in case you’re interested. We announced the disavow links tool during my session so that’s what a lot of the slides are about.

Twitter is rolling out an update to its search results that will put a new “Top Photos” section above matching tweets. “Top Videos” may also appear. Twitter will also begin automatically showing tweeted pictures for those searching on the iPhone or with Android devices. Top Photos & Videos

Twitter already shows top photos and images for a search, but these have been placed off to the side of the main search results, like this:



With the change, top pictures and videos will come above...