Industry News

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    How Does Google Handle CSS + Javascript "Hidden" Text? - Whiteboard Friday

    Jun 8, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about hidden text, hidden text of several kinds. I really don't mean the spammy, black on a black background, white on a white background-like, hidden text type of keyword...

    Tip Of The Day: Don't Sell Links To Googlers

    rustybrick
    by rustybrick
    Jun 8, 2017
    For the life of me, I don't get how lazy some of these spammers or link sellers are. Why would you email someone at an @google email address or someone who is a known search quality representative that you are selling links...

    Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free

    dannysullivan
    by dannysullivan
    Jun 5, 2017
    In February, The Wall Street Journal stopped participating in a program allowing Google visitors to bypass its paywall. The publication has now discovered, as was predicted, that it no longer gets as much traffic from Google.

    In an interview with Bloomberg, The Wall Street Journal reported that its Google traffic plunged 44 percent after leaving the “First Click Free” program.

    First Click Free allows visitors from Google to access articles that are normally behind paywalls for free,...

    June 2017 Google Webmaster Report

    rustybrick
    by rustybrick
    Jun 5, 2017
    Over the past month we had a very volatile Google search ranking landscape. The whole month, the rankings and algorithms seemed to have not kept still at all. It wasn't a massive update in my opinion, but the shuffles have kept the SEO community unnerved...

    Google: No Plans For Mobile-First Index Test Sandbox Preview

    rustybrick
    by rustybrick
    Jun 2, 2017
    Before Google made a massive index change in 2009 or so named Caffeine, Google released a public sandbox for you to preview the changes in the search results based on this index change...

    Ranking Fluctuations: What to Expect + How to React - Whiteboard Friday

    Jun 1, 2017
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about rankings fluctuations.




    So many of you who monitor your rankings in Google might do so weekly or daily or monthly. For those of you who do it daily, you probably observe something...

    Poll: Many SEOs Say They Were Hit By The Google Fred Update

    rustybrick
    by rustybrick
    Jun 1, 2017
    Last month, we asked you all to fill out a poll around the Google Fred update. We covered this update in extreme detail dating to March 7th or so and you can find many more...

    Google: Our Algorithms Share Data With Other Algorithms

    rustybrick
    by rustybrick
    May 31, 2017
    John Mueller of Google said in a webmaster video yesterday that Google's search algorithms can and do share data from one algorithm to another. So if the Panda algorithm...

    Google: The Guest Post Link Warning Was Just A General Reminder

    rustybrick
    by rustybrick
    May 30, 2017
    Late last week, Google posted a warning against using articles for link building and many thought we were going to see mass link penalties shortly after. I even asked Gary Illyes from Google about that and he didn't reply to me about it...

    Google Warns: Don't Do Article Creation For Links

    rustybrick
    by rustybrick
    May 26, 2017
    Yesterday, Google published a blog post named a reminder about links in large-scale article campaigns. Truth is, there is absolutely nothing new about what is written there...