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Industry News
Catch up on interesting new discussion and industry news.
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Google: We Don't Have "Overall Domain Authority" In Our Rankings
Last week, we quoted Google's John Mueller as saying Google doesn't have a website authority score. Well, now, Gary Illyes from Google got into it by saying "we don't really have overall domain authority...
How to Craft the Best Damn E-commerce Page on the Web - Whiteboard Friday
Oct 27, 2016
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Howdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce page on the web. I'm actually going to be using the example of one of my very favorite ecommerce...
Video Transcription
Howdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce page on the web. I'm actually going to be using the example of one of my very favorite ecommerce...
Some Google Search Ranking Update Chatter
Over the past couple days I've been seeing some signs of a Google update, most from forum and social chatter within the community...
Google: We Launch Many New Search Changes Towards End Of Quarter
Google's John Mueller said in the webmaster hangout from Friday at the 21:52 mark that Google tends to launch many new changes to the search engine, including algorithm updates and tweaks...
Direct answer fail: Google gives only one side of proposed gun ammo & magazine law
Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So much for balanced search results.
Google presents that answer at the very top of its results, when searching for “Prop 63” or “Proposition 63,” as shown below:
To answer “What’s happening here,” as Medium CEO Ev...
Google presents that answer at the very top of its results, when searching for “Prop 63” or “Proposition 63,” as shown below:
To answer “What’s happening here,” as Medium CEO Ev...
Google: We Don't Have A Website Authority Signal Or Score
Another point Google's John Mueller made in the hangout from earlier this week at the 42:47 mark was that Google does not have a "website authority score." He said "we don't have anything like a website authority score...
Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture - Whiteboard Friday
Oct 20, 2016
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about content gating.
This is something that a lot of content marketers use, particularly those who are interested in generating leads, individuals that their salespeople or sales teams...
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about content gating.
This is something that a lot of content marketers use, particularly those who are interested in generating leads, individuals that their salespeople or sales teams...
Knowledge Panels in Site Audits
by Bill Slawski
Oct 20, 2016
Oct 20, 2016
At this year’s Pubcon 2016, my presentation was about how I had added Knowledge panels, Sitelinks, Featured Snippets and information from the Google Search API into client’s Site Audits.
I had been doing this because Search Results at Google...
I had been doing this because Search Results at Google...
Google HTTPS Boost Still Goes To Insecure Pages, If They Are Listed As HTTPS
The other day, I interviewed Gary Illyes of Google and he said that the only factor Google looks at for the HTTPS ranking boost is if the URL is listed with HTTPS or not.
This is not new news...
This is not new news...
How Trump & Clinton have failed to use free space in Google for US presidential candidates
With the US presidential election hotter than ever, Google’s program to give the major candidates valuable yet entirely free space in its search results wasn’t used by either campaign for the past week. The Hillary Clinton campaign finally began using of the space again today while the Donald Trump campaign has yet to resume. Free space for candidates, provided by Google
The space is provided through a program that lacks an official name but is commonly referred to by those outside...
The space is provided through a program that lacks an official name but is commonly referred to by those outside...
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