Industry News

Catch up on interesting new discussion and industry news.

    Google Search Console Displaying Old Messages To New Verified Users

    rustybrick
    by rustybrick
    Oct 26, 2015
    I believe that the Google Search Console would not show you the older messages in the Google Search Console, if you just recently verified the site...

    Google: That May Have Been A Core Ranking Algorithm Update; Which We Won't Confirm

    rustybrick
    by rustybrick
    Oct 23, 2015
    Google's Gary Illyes said on Twitter, in response to my reports of the Google Halloween Zombie update that Google does not confirm core ranking algorithm updates and this may have been one of those...

    Move over Google Author Rank, Make way for Google Authoritative Rank

    by Bill Slawski
    Oct 22, 2015
    Ted Geisel, who wrote under the name Dr. Seuss, Authoritative for Green Eggs and Ham?

    An authoritative user is a user of one or more computer-implemented services (e.g., a social networking service) that has been determined to be authoritative...

    More Signs Of The Google Halloween Zombie Update

    rustybrick
    by rustybrick
    Oct 22, 2015
    On Tuesday, I covered signs up an upcoming update touching down that morning, as well as some Panda signals hitting around October 14th.

    Well, the chatter in the community over the past few days, starting around October 20th throughout October 21st and this morning...

    Yahoo's New Agreement With Google To Show Google Search Results & Ads

    rustybrick
    by rustybrick
    Oct 21, 2015
    Danny Sullivan put it well in his Yahoo & Google Together Again In New Search Deal. This month, Yahoo said they reached an agreement with Google to have Yahoo Search powered, in part, by Google search and Google ads...

    This Time Duane Forrester Fires Bing; Well In A Nice Way

    rustybrick
    by rustybrick
    Oct 21, 2015
    Duane Forrester, referred to as the face of Microsoft's search engine, Bing and the Webmaster community, announced on his blog that he is leaving Bing.

    He was not fired like he was back in October 2014, when Microsoft had mass layoffs and he was on the chopping block...

    Yahoo & Google Together Again In New Search Deal

    dannysullivan
    by dannysullivan
    Oct 20, 2015
    Reunited, and it feels so good. Well, we’ll see if that line from the classic song plays out for Yahoo, which has revealed it wants to be together with Google again in a deal for search results. The deal excludes Europe and India, almost certainly to avoid anti-trust issues there. It also will depend on US Department of Justice approval. The Deal, In Summary

    As part of today’s Yahoo earning news, it revealed a new search deal with Google:

    In October, the Company reached an agreement...

    Google Update October 14/15th: ZOMBIE Update Or Panda Rolling?

    rustybrick
    by rustybrick
    Oct 20, 2015
    There have been plenty of signs of updates over October with the Google algorithm. The last time we reported these shifts were on October 8th but I am seeing shifts reported on October 14th and 15th as well as the past couple days, October 17th through today...

    Polyglot Googlebot: Google Use Different URLs For Translated Pages

    rustybrick
    by rustybrick
    Oct 19, 2015
    We know that using Google translate to auto-translate content can be a form of spam. It also causes issues for GoogleBot in understanding what your page is about.

    Google's John Mueller said in a Google Webmaster Help thread that the Polyglot Googlebot has issues understanding it...

    Why Google Rewards Re-Publishing - Whiteboard Friday

    Oct 15, 2015
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about republishing and why Google rewards republishing so much. I think this is actually an underutilized tactic in SEO and in content creation. We have this idea that we make our content...