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Industry News

Catch up on interesting new discussion and industry news.

    Why does Google shut down products?

    Nov 6, 2012
    Matt, we often hear about Google "killing off" products. Why do you guys do this? Are you just being mean or "out to get" us SEOs? Sounds like there...

    Can I fetch an https URL as Googlebot in Webmaster Tools?

    Nov 5, 2012
    The Webmaster Tools "Fetch as Googlebot" feature does not allow one to fetch an https page, making it not very useful for secure sites - any plans to...

    Why Google “Personalizes” Results Based On Obama Searches But Not Romney

    dannysullivan
    by dannysullivan
    Nov 5, 2012
    Do a search for “Obama,” and you might find your subsequent queries for things like “medicare” seemingly personalized based on your initial Obama search. Do the same for Romney, it is doesn’t happen. Is Google biased toward Obama, as some are now writing? No. Is it the “filter bubble” of personalization out of control? Perhaps not. In fact, it doesn’t even appear to be personalization at all.

    The news of how searching for Obama can influence your subsequent search results came out in a Wall...

    Should I structure my site using subdomains or subdirectories?

    Oct 31, 2012
    I'm interested in finding out how Google currently views subdomains -- whether there's any difference between a site structured as a group of...

    For Halloween, Google Makes Bats Appear For Horror Movie Searches

    dannysullivan
    by dannysullivan
    Oct 31, 2012
    Not happy with just running an interactive Halloween logo today, Google also has an “easter egg” surprise. Searches for some horror movies bring up sleeping bats that fly away with a click.

    For example, here’s what appears in a search for “Nightmare On Elm Street,” over the knowledge graph box about the movie: Click on the bats, and they fly away:



    These also appear for other films like “The Shining,” “Halloween 1978″ and Aliens, as you can see below:

     Here’s a video of the bats...

    Google’s Interactive “Happy Halloween” Logo For 2012

    dannysullivan
    by dannysullivan
    Oct 31, 2012
    It’s Halloween, and Google’s got a special logo to celebrate the day. Click away to reveal ghosts of the not-so-scary kind to spell out Google!

    At first the logo looks kind of sad, just a deserted street scene:

     But as you click on the various doors, ghosts are revealed that begin to spell the Google logo:



    Eventually, you can spell out the entire name “Google” in ghosts, by clicking on doors:

    If the noise bothers you, click on the mute button by the tree in the lower right...

    What’s The Best Smartphone? Google’s New iOS Search App Says Decide For Yourself

    dannysullivan
    by dannysullivan
    Oct 30, 2012
    Got the new Google Search app on your iPhone or iPad? Here’s a trick. Ask it, “What’s the best smartphone?” The app will politely decline to say.

    The app will reply in one of two ways that I’ve found:“No one phone is right for everyone.”

    “You’ll have to decide for yourself.”

    Don’t have the app? Here’s a video I made with both answers:



    Click here to view the embedded video.

    I’m guessing that Google decided to avoid an embarrassment Apple had earlier this year, when Siri was found to be...

    New Google Search App With Siri-Like Voice Responses Finally Approved For iOS

    dannysullivan
    by dannysullivan
    Oct 30, 2012
    Announced in August, Google’s new Google Search app for iOS has been apparently stuck in Apple’s app approval process for over two months. No longer. Google’s just announced that the new app is out.

    The news came on Google’s official blog today. The company has also posted a video of how it works:



    Click here to view the embedded video.

    The new app provides direct answers and uses a “card” format familiar to Android 4.1 (and now some Android 4.2) users who have the Google Now service:

    It...

    Google: Disavowing Links Isn’t Replacement For Also Trying To Get Them Removed

    dannysullivan
    by dannysullivan
    Oct 30, 2012
    Many SEOs cheered that Google’s new disavow links tool would make it easier to recover from a bad backlink profile. No more worrying about directories charging to remove links or trying to get out of bad link networks. But Google says it does want to see a good faith effort to go along with any disavow links request, or those disavow requests might not get honored.Google: Try To Remove Links

    Google had previously suggested that the disavow link tool wasn’t a replacement for making link removal...

    Do human "quality raters" influence which sites are impacted by Panda?

    Oct 30, 2012
    If you have human 'quality raters' evaluating the SERPs and influencing which sites may be impacted by Panda, how do you confirm that consumers are...