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    Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO - Whiteboard Friday

    Oct 6, 2016
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    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, it is all about Google Penguin. So Google Penguin is an algorithm that's been with us for a few years now, designed to combat link spam specifically. After many, many years of saying this was coming, Penguin...

    Learning SEO by Looking at Anomalies

    by Bill Slawski
    Oct 5, 2016
    Sometimes one of the best ways to learn is to question why you see something that you possibly shouldn’t be seeing. This can produce more interesting lessons than even digging into things like patents and whitepapers. For instance, I published...

    Google Update Chatter Suggests Penguin Movement Or Algorithm Changes

    rustybrick
    by rustybrick
    Oct 5, 2016
    Monday I scheduled a post about webmasters noticing Penguin recoveries after not seeing much of an impact shortly after the Penguin 4.0 launch.

    But now I am seeing an uptick in chatter as of this morning, October 5th...

    Listen To How Google Home Quotes Features Snippets

    rustybrick
    by rustybrick
    Oct 5, 2016
    Google announced their slew of hardware yesterday and while it is cool and all, the one that excites me the most is Google Home. The truth is...

    Google Patents Context Vectors to Improve Search

    by Bill Slawski
    Oct 4, 2016
    For example, a horse to a rancher is an animal. A horse to a carpenter is an implement of work. A horse to a gymnast is an implement on which to perform certain exercises.

    One of the limitations of information on the Web is that it is...

    With Google Assistant & Google Home, Google seeks to win the hands-free generation of search

    dannysullivan
    by dannysullivan
    Oct 4, 2016
    Google bucked the odds to win the first generation of internet search, on the desktop. It proved nimble to thrive in the transition to mobile search. Now it faces a third big generational change: hands-free search in the age of internet-connected devices. Enter Google Assistant and Google Home as how Google hopes to win. Google Home takes on Amazon Echo

    Until now, virtually all interactions people have had with Google have involved touch. You had to touch your keyboard to type, either on...

    SEOs Noticing Google Penguin 4.0 Recoveries Now

    rustybrick
    by rustybrick
    Oct 3, 2016
    Wednesday Google started pushing out Penguin recoveries that should be rolled out by around now. We know the initial Penguin 4.0 launch showed...

    Optimizing for RankBrain... Should We Do It? (Is It Even Possible?) - Whiteboard Friday

    Sep 29, 2016
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    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about RankBrain SEO and RankBrain in general. So Google released this algorithm or component of their algorithm a while ago, but there have been questions for a long time about: Can...

    Google Penguin Doesn't Really Need Disavow Files - Devalues vs Demotes

    rustybrick
    by rustybrick
    Sep 29, 2016
    Tuesday I reported that Google said nothing changed with when you should use the disavow file when it comes to Penguin - well, that might not be true now.

    As I reported yesterday at SEL...

    Google: Penguin Recoveries Rolling Out Now Over Next Few Days

    rustybrick
    by rustybrick
    Sep 28, 2016
    Google's Gary Illyes said that the part of the Penguin 4.0 algorithm where sites impacted by Penguin 3.0 will recover is now rolling out...