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    Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations - Whiteboard Friday

    Aug 25, 2016
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    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to talk about why websites — every website, not just local websites — should be thinking about tactics and a strategy to get local listings and local citations.

    Now, this might sound...

    Product Management is, at its core, a multi-tasking role

    by Rian van der Merwe
    Aug 25, 2016
    Giff Constable writes about The difference between design and product management and makes this good point about the nature of the PM role:

    A big difference is where they spend their time. You’ll hear me call design and engineering “deep dive” roles, while PM is a multi-tasking role, which is why it is relatively easier for PMs to assume more of a leadership role. Even though we work in very collaborative ways (“rough draft culture”) at Axial, both design and engineering require...

    Facebook as political platform

    by Rian van der Merwe
    Aug 25, 2016
    This NYT report on the massive political news force Facebook has become is quite something. From John Herrman’s article Inside Facebook’s (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine:

    But truly Facebook-native political pages have begun to create and refine a new approach to political news: cherry-picking and reconstituting the most effective tactics and tropes from activism, advocacy and journalism into a potent new mixture. This strange new class...

    The perils of a lack of diversity in urban design

    by Rian van der Merwe
    Aug 24, 2016
    Diana Budds does some great reporting in How Urban Design Perpetuates Racial Inequality — And What We Can Do About It. It’s startling to see how deeply ingrained racism is in the way cities are designed. One of the most effective ways to change this? Diversity and immersion in the needs of users…

    Justin Moore, an architecture professor at Columbia University, believes that while designers focus on creative solutions for urban problems, issues that are rarely broached are shortfalls...

    Focus on product instead of technology

    by Rian van der Merwe
    Aug 24, 2016
    Laurent-Pierre Baculard makes some great points in WhatsApp Grew to One Billion Users by Focusing on Product, Not Technology:

    Examples such as WhatsApp demonstrate that real-world innovation, in many ways, looks like an assembly line. At one end is a customer pain point or a potential new market. At the other is a product or service that solves the problem or addresses the market in a way nobody has thought of before. In between, people sit down and force themselves to examine the...

    The Google Intrusive Interstitials Mobile Penalty Coming January 10, 2017

    rustybrick
    by rustybrick
    Aug 24, 2016
    As I reported yesterday on Search Engine Land, Google announced they are launching a new search algorithm penalty, to demote mobile pages that have "intrusive" interstitials that get in the users way...

    Google Granted Design Patent on Camera Bracelet

    by Bill Slawski
    Aug 23, 2016
    This design patent shows off a camera mounted on a bracelet. It doesn’t tell us anything about the camera beyond showing off the design of the camera. I looked for profiles of the inventors listed on the patent, and I think the ones I found...

    Google AdSense Drops Ad Limit Per Page Policy

    rustybrick
    by rustybrick
    Aug 23, 2016
    Over the past 12 hours, I received a few emails and notifications from AdSense publishers that Google seems to have dropped the ad limit per page policy. In the past...

    Google Search Console's Index Status Report In Is Broken

    rustybrick
    by rustybrick
    Aug 22, 2016
    Gary Illyes from Google has confirmed on Twitter that the index status report within the Google Search console is "broken right now." So Google is aware of the issues but the index status count may not be accurate for you...

    Moz Fires 28% Of Staff Including The Community Team To Realign With Search

    rustybrick
    by rustybrick
    Aug 18, 2016
    Many of us have really good friends and colleagues at Moz. In fact, I've known Rand Fishkin since before there was a Moz/SEOMoz...