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Industry News

Catch up on interesting new discussion and industry news.

    How To Quickly Unblock Google From CSS & JavaScript, What Google Looks At & Number Notified

    rustybrick
    by rustybrick
    Jul 29, 2015
    Yesterday, Google sent mass notifications for blocked JavaScript and CSS. I recommend you read that story if you haven't yet.

    Since then, there have been many questions about what to do...

    New Google Warning: Googlebot Cannot Access CSS & JS

    rustybrick
    by rustybrick
    Jul 28, 2015
    Google is now sending out a rush of new warnings via Google Search Console, formerly Google Webmaster Tools to notify webmasters that GoogleBot cannot access their CSS and JS (JavaScript) files on...

    Google: We Check To See If Your Mobile & Desktop Site Are Vastly Different

    rustybrick
    by rustybrick
    Jul 28, 2015
    Google's Gary Illyes shared on Twitter that although Google currently uses mostly desktop factors for mobile rankings, it doesn't mean Google is dumb and only trusts what the desktop web site says...

    Ethnography and humanizing design

    by Rian van der Merwe
    Jul 27, 2015
    I love Hal Phillips’s story of how ethnographic research changed the culture at Benjamin Moore1. From Escaping a Strategic Cul de Sac: Using Ethnographic Insights to Challenge Organizational Bias:

    They no longer saw homeowners simply as property owners who were protecting their investments – they were also people whose homes were reflections of their changing selves.

    They no longer saw painting contractors simply as skilled applicators who would always choose the best paint...

    Last Call For Search Marketing Stars: Why You Should Enter The Search Engine Land Awards!

    dannysullivan
    by dannysullivan
    Jul 27, 2015
    About two months ago, I was at a major tech conference where search got mentioned as “boring.” Sigh. Search — which makes up half of all online ad spend in the United States — is far from boring. And search marketers, now’s your chance to prove it.

    This is the last week to enter the Search Engine Land Awards, where we will recognize the best in search marketing over the past year.

    Search marketing is the marketing activity that, more than any other, delivers that oft-sought “right...

    Google Image Search Dropping Images From The Index?

    rustybrick
    by rustybrick
    Jul 27, 2015
    I've been noticing some webmasters complaining Google has dropped many of their images out of the index. I have two recent threads, but there are many more I can reference...

    How You May Be Helping Google Map Indoor Spaces

    by Bill Slawski
    Jul 26, 2015
    A couple of years ago, Google acquired the startup Behavio. One of the selling points behind Behavio was how it used behavior data from Phones to better understand human behavior. It’s likely that Google acquired the company Zipdash back in 2004...

    Stats On My Google Panda 4.2 Recovery

    rustybrick
    by rustybrick
    Jul 24, 2015
    Google Panda 4.2 started rolling out this past weekend, on July 18th, Saturday. Google told us it would be a very slow roll out and even on a single domain...

    Google Releases Panda 4.2 & You Didn't Notice

    rustybrick
    by rustybrick
    Jul 23, 2015
    As I announced last night at Search Engine Land, Google has released Panda 4.2 after being without a Google Panda refresh for about 10 months.

    The most interesting thing about this Panda refresh was that virtually no one noticed. Really, no one...

    Do Some Search Marketers Really Believe They Make The World Worse?

    dannysullivan
    by dannysullivan
    Jul 22, 2015
    A new survey is out that shows that those employed in search marketing are much more likely to say their work makes the world a worse place than those in other occupations. Ouch. But the percentage saying this is small, and there are several issues about how reliable the survey is.

    The data is from PayScale, a company that crowdsources compensation information. The company looked at survey data it has gathered over a two year period, from June 2013 to June 2015, from 2.7 million...