Industry News

Catch up on interesting new discussion and industry news.

    The US is Asking for Help Understanding the Impacts of Artificial Intelligence

    by Bill Slawski
    Jul 3, 2016
    Artificial Intelligence, by Global Panorama. Some Rights Reserved

    As we approach the celebration of the 4th of July, I thought it might be interesting to share a request for information made to the US Federal Register and a post on the...

    Google: With Authorship Gone; It Doesn't Mean We Know Who Wrote An Article

    rustybrick
    by rustybrick
    Jul 1, 2016
    Last week, we reported that it is safe to remove authorship markup from you site, citing Gary Illyes who said Google now completely doesn't use authorship anymore.

    How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About - Whiteboard Friday

    Jun 30, 2016
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about tying marketing metrics that marketers use to the things that CEOs, CXOs, whatever the C-level titles that you've got are, investors, board members, to the metrics and data that they...

    Useful daily standup meetings for remote teams

    by Rian van der Merwe
    Jun 29, 2016
    As with many distributed teams our approach to tools at Wildbit is to try to strike a balance between making sure everyone on the team knows what’s going on, and not having hours of meetings every day. We are very serious about the ability to have a lot of time during the day for focused work, so we sometimes err on the side of not enough meetings. For this reason the team hasn’t done formal daily standups for a while, instead opting for a weekly meeting to do a roundtable of what everyone’s...

    Some Google Update Chatter : Potential Google Update

    rustybrick
    by rustybrick
    Jun 28, 2016
    I am seeing some, not crazy amount, but some small chatter around a possible Google update over the weekend throughout Monday and...

    RankBrain Used In All Google Searches & Impacts Search Results A Lot

    rustybrick
    by rustybrick
    Jun 27, 2016
    Steven Levy, world famous author, wrote on Back Channel a bit about RankBrain, here is the quote:

    It turned out the answer was yes, and the system is now part of search...

    Machine Learning Inside Google

    by Bill Slawski
    Jun 24, 2016
    By OSX – Own work, Public Domain, https://commons.wikimedia.org/w/index.php?curid=12890983 Understanding Systems

    When I was in high school, one of the required classes I had to take was a shop class. I had been taking mostly what the school...

    Google: It Is Now Safe To Remove Authorship Markup, We Don't Use It Anymore

    rustybrick
    by rustybrick
    Jun 24, 2016
    So after almost two years since Google officially killed authorship, Gary Illyes from Google said it is finally safe to remove authorship markup from your pages.

    Just a few months ago, Gary said don't remove authorship from your pages...

    FAQ: All about the new Google RankBrain algorithm

    dannysullivan
    by dannysullivan
    Jun 23, 2016
    NOTE: This story has been revised from when it was originally published in October 2015 to reflect the latest information.

    Yesterday, news emerged that Google was using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system? Here’s what we know about RankBrain.

    The information covered below comes from three original sources and has been updated over time,...

    Google uses RankBrain for every search, impacts rankings of “lots” of them

    dannysullivan
    by dannysullivan
    Jun 23, 2016
    Google is now using its RankBrain machine learning system to process every query that the search engine handles, and the system is changing the rankings of lots of queries.

    The news emerged this week as part of Steven Levy’s Backchannel story about machine learning efforts at Google. From the story, in regard to RankBrain:

    Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation of ambiguous requests?) but Dean says...