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Industry News

Catch up on interesting new discussion and industry news.

    Panda: What Happened To Fixing The Scraper Issue?

    rustybrick
    by rustybrick
    Jan 25, 2013
    Wasn't the whole point of the scraper algorithm and the continued Panda updates about making sure quality original sourced content ranks in Google and now stolen/scraped content?
    It seems like recently Google is back to where they started from prior to February 2011

    That Update Google Denied; Seems Like A Brand Signal Update

    rustybrick
    by rustybrick
    Jan 24, 2013
    On January 17th, we reported on a pretty significant Google update that Google denied and then five days later they pushed out a Panda refresh. No...

    Kodak Not Enough: Google Acquires Printer and Camera Patents from Silverbrook

    by Bill Slawski
    Jan 23, 2013
    A couple of weeks ago, a federal bankruptcy judge approved the sale of Kodak’s patent portfolio to a group of companies that joined together to buy them at a discounted price. The group included Apple, Google, Facebook, and others. There were more than 1,000 patents involved, related to photography, storing photos, and sharing photos.

    It [...]

    The post Kodak Not Enough: Google Acquires Printer and Camera Patents from Silverbrook appeared first on SEO by the Sea.

    Google Launches Streamlined Image Search

    dannysullivan
    by dannysullivan
    Jan 23, 2013
    Like how Google Image Search works on a tablet? Good news, then. That simplified experience is coming to Google Images on the desktop. Out With The Old

    Currently, viewing an image through Google Image Search is a multistep process. You do the search, see several images and can hover to get a slightly larger thumbnail:

    If you want to see a larger version of the image, you have to click on the image, which brings up a bigger version superimposed over the actual web page the image is from:...

    Google Announces 24th Panda Refresh; Not Related To January 17th

    rustybrick
    by rustybrick
    Jan 23, 2013
    Despite it being just five days from extremely strong signs of a Google update, which Google denied, Google announced yesterday on Twitter that they have pushed out a new Panda refresh.
    This would make the 24th revision or refresh to the Panda update since launching in February 2011.

    Google Granted Patent on Google Maps in Web Search Results

    by Bill Slawski
    Jan 22, 2013
    Google’s patents have provided a great number of hints over the past 10 years about local search and how Google treats businesses and landmarks in Maps and Web results and elsewhere. I’ve been fortunate enough to have uncovered some of these patents and written about many of the algorithms and approaches that Google has used, [...]

    The post Google Granted Patent on Google Maps in Web Search Results appeared first on SEO by the Sea.

    Bing Tags Expands, Makes Pages Linked To Your Profile Public

    dannysullivan
    by dannysullivan
    Jan 22, 2013
    Search engines continue to go old school, encouraging people to “tag” content in a way that makes it feel like it’s 1999 all over again. Today, Bing makes another push in that direction, making content you tag with “Bing Tags” more visibile.

    Honestly, I feel like this tagging crazy is simply Google and Bing falling down on the job. It used to be that we praised search engines for moving away from the tagging that was popular with them in the mid-to-late 1990s. That’s because they were...

    The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration

    Vanessa Fox
    by Vanessa Fox
    Jan 21, 2013
    Journalists call them headlines; SEOs call them titles and headings. Whatever you call them, they’re the words that tell someone that your article is what they want to read. Look at Google News any day of the week for examples of headlines that give you absolutely no idea what the article might be about. Search engines don’t know what to rank them for; users don’t know whether to click.

    One trend I watch is that of searchers asking what time things start. For any event, you can be sure that...

    Not Provided To Increase With Chrome 25 Going SSL

    rustybrick
    by rustybrick
    Jan 21, 2013
    Like Firefox 14 and Mobile Safari, Google is taking Chrome - their popular web browser, the SSL route by securing searches done within Chrome's omnibox.

    The default behavior of searches done within Chrome will become secure and done over SSL...

    Will [Not Provided] Ever Reach 100% In Web Analytics?

    Vanessa Fox
    by Vanessa Fox
    Jan 18, 2013
    With the news today that Chrome is moving to secure search, marketers may be wondering about the larger picture of using search data in Web analytics.

    The searches people do that lead them to a site is valuable data to an organization. What other data source do we have that gives us direct access to our customers’ wants and needs? Sure, we can ask them, but customers can lie. Or choose not to answer. By looking at exactly what visitors have searched for, we can learn a lot about who our...