Industry News

Catch up on interesting new discussion and industry news.

    Google's Latest Search Quality Raters Handbook - October 2015 Edition

    rustybrick
    by rustybrick
    Nov 17, 2015
    Jennifer Slegg got her hands on the latest version of the Search Quality Raters handbook and published an incredibly detailed summary of what is new in the guidelines. Of course, for legal reasons...

    Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its App

    dannysullivan
    by dannysullivan
    Nov 16, 2015
    Facebook has long opened up some of its walled garden to Google, in order to gain Google traffic. Now Facebook is stepping up its search engine optimization game by implementing Google App Indexing to ensure it continues to get that traffic as the shift to mobile continues. Facebook Loves Google Traffic

    Facebook has allowed Google to index some of its content going back to at least 2007, when Facebook profile pages were opened up to Google and other search engines. “Indexing” means that...

    Google's Gary Illyes: Penguin Won't Be Released Unfinished

    rustybrick
    by rustybrick
    Nov 16, 2015
    As many of you know, many are waiting patiently on Google's next Penguin release. We know it is still not ready for prime time and we hope that when it is, it will be the real time version.

    But if it is not ready, Google will not release it, even by the end of the year...

    New Bing Mobile Friendliness Test Tool

    rustybrick
    by rustybrick
    Nov 13, 2015
    Bing has finally released their own version of a mobile friendly testing tool at this URL. It works pretty much like the Google mobile friendly test tool, which Google released just about a year ago...

    How to Prioritize SEO Tasks & Invest in High-Value Work Items - Whiteboard Friday

    Nov 12, 2015

    New Google Search Console Notifications For SSL/TLS Mismatch Errors

    rustybrick
    by rustybrick
    Nov 11, 2015
    Google is now sending out new Google Search Console messages for SSL/TLS certificate does not include domain name...

    New article on UX Booth: The future of 3D Touch

    by Rian van der Merwe
    Nov 10, 2015
    I just published my first article on UX Booth. For The Next Step for 3D Touch I did some digging on where we might be headed with the 3D Touch feature in the new iPhones. I got particularly fixated on the idea of reducing an app’s UI to only the icon on the home screen:

    So what would happen if 3D Touch became an app’s main UI? What could happen if we created apps solely comprised of shortcut actions and dynamic actions—and nothing else?

    Read on for more…

    Matt Cutts: Google Released Their "Secret Sauce" With TensorFlow, Machine Learning System

    rustybrick
    by rustybrick
    Nov 10, 2015
    Google announced major news yesterday by open sourcing TensorFlow, Google's very own machine learning system. Matt Cutts of Google said it was probably the biggest announcement in technology news that day - he was right...

    Google Search Console Fetch & Render Shows Severity Of Blocked Resources

    rustybrick
    by rustybrick
    Nov 10, 2015
    This is neat, now Google will show you how bad it is when you block specific content, assets or resources from GoogleBot in the Fetch and Render tool within the Google Search Console.

    Recalculating PageRank

    by Bill Slawski
    Nov 9, 2015
    A Google patent was granted on October 20th, 2015 titled Producing a ranking for pages using distances in a Web-link graph. It presents some changes to Google’s original PageRank.

    I wrote about the very first PageRank patent in my post The...