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Industry News

Catch up on interesting new discussion and industry news.

    Google: Penguin Update Will Still Happen In 2015

    rustybrick
    by rustybrick
    Oct 29, 2015
    SEOs and Webmasters are getting restless, it has been over a year since the last official Penguin update, which was Penguin 3.0. After hearing the news that we still have time to clean our links for Penguin, webmasters wondered if we are still far away from an update...

    Google: It's Not Too Late To Clean Your Links For Penguin

    rustybrick
    by rustybrick
    Oct 28, 2015
    Google's Gary Illyes confirmed on Twitter last night that the Penguin update is still not at a point of being released where you cannot take the steps necessary to cleanse your links...

    Live Already: Google RankBrain; Query Interpretation Using Artificial Intelligence

    rustybrick
    by rustybrick
    Oct 27, 2015
    Bloomberg reported yesterday about a new method Google uses to interpret a "very large fraction" of the search queries they see every day. The new method is called "RankBrain" and has already been live in Google for months now...

    Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results

    dannysullivan
    by dannysullivan
    Oct 26, 2015
    Move over Google search algorithm, hand-crafted by hard-working Google engineers. RankBrain has moved in, a machine-learning artificial intelligence that Google’s been using to process 15% of search results per day.

    Bloomberg has the scoop, a long interview with Greg Corrado, a senior research scientist at Google involved with RankBrain.

    It’s not really a complete replacement of the Google search algorithm — also known as Hummingbird — however. The algorithm is the system that...

    Google Search Console Displaying Old Messages To New Verified Users

    rustybrick
    by rustybrick
    Oct 26, 2015
    I believe that the Google Search Console would not show you the older messages in the Google Search Console, if you just recently verified the site...

    Google: That May Have Been A Core Ranking Algorithm Update; Which We Won't Confirm

    rustybrick
    by rustybrick
    Oct 23, 2015
    Google's Gary Illyes said on Twitter, in response to my reports of the Google Halloween Zombie update that Google does not confirm core ranking algorithm updates and this may have been one of those...

    Move over Google Author Rank, Make way for Google Authoritative Rank

    by Bill Slawski
    Oct 22, 2015
    Ted Geisel, who wrote under the name Dr. Seuss, Authoritative for Green Eggs and Ham?

    An authoritative user is a user of one or more computer-implemented services (e.g., a social networking service) that has been determined to be authoritative...

    More Signs Of The Google Halloween Zombie Update

    rustybrick
    by rustybrick
    Oct 22, 2015
    On Tuesday, I covered signs up an upcoming update touching down that morning, as well as some Panda signals hitting around October 14th.

    Well, the chatter in the community over the past few days, starting around October 20th throughout October 21st and this morning...

    Yahoo's New Agreement With Google To Show Google Search Results & Ads

    rustybrick
    by rustybrick
    Oct 21, 2015
    Danny Sullivan put it well in his Yahoo & Google Together Again In New Search Deal. This month, Yahoo said they reached an agreement with Google to have Yahoo Search powered, in part, by Google search and Google ads...

    This Time Duane Forrester Fires Bing; Well In A Nice Way

    rustybrick
    by rustybrick
    Oct 21, 2015
    Duane Forrester, referred to as the face of Microsoft's search engine, Bing and the Webmaster community, announced on his blog that he is leaving Bing.

    He was not fired like he was back in October 2014, when Microsoft had mass layoffs and he was on the chopping block...