Industry News
Catch up on interesting new discussion and industry news.
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Control Your Home (Nest) With Google Now Search; Real Task Completion
The day has come where you can not ask Google to trigger some sort of action in your home.
It starts with Google's acquisition of Nest, where now you can control the temperature in your home by saying...
It starts with Google's acquisition of Nest, where now you can control the temperature in your home by saying...
Search-Friendly Mobile Sites
Dec 15, 2014
If you're a CMS provider, this event's for you!* Join us this Wednesday for a presentation on helping your customers make search-friendly mobile...
Bing No Longer Powers Facebook Web Search Results
Reuters reported over the weekend that Facebook has dropped their Microsoft Bing partnership to power the web search results within Facebook search.
Facebook has stopped including results from Microsoft Bing search engine on its social networking site...
Facebook has stopped including results from Microsoft Bing search engine on its social networking site...
How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday
Dec 11, 2014
For reference, here's a still of this week's whiteboard!
Video transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about the expectations that SEOs create and sometimes falsely create. It's not always our fault, but it is always our responsibility to fix the expectations that we create with our teams, our...
Video transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about the expectations that SEOs create and sometimes falsely create. It's not always our fault, but it is always our responsibility to fix the expectations that we create with our teams, our...
The Preference Bubble
by AJ Kohn
Dec 11, 2014
Dec 11, 2014
A couple of mornings each week I drive down to my local Peet’s for some coffee. There’s a barista there named Courtney who is referred to by her co-workers as the Michael Jordan of baristas. Why? She can remember the names and orders for a vast number of customers.
“Both today AJ?” she asks me as I walk over to the counter.
“Yes, thank you,” I reply and with that I’ve ordered a extra hot 2% medium latte and a non-fat flat large latte.
This is a comforting experience. It’s a bit like...
“Both today AJ?” she asks me as I walk over to the counter.
“Yes, thank you,” I reply and with that I’ve ordered a extra hot 2% medium latte and a non-fat flat large latte.
This is a comforting experience. It’s a bit like...
Google: Those Penguin Fluctuations Are Our Ongoing Optimizations
We've been seeing an incredible amount of activity around sites impacted by Google's Penguin algorithm over the past few weeks, smack inside the busiest holiday shopping season...
A Replacement for PageRank?
by Bill Slawski
Dec 10, 2014
Dec 10, 2014
Representatives from Google announced recently that they would no longer be updating the PageRank toolbar signals for web pages. Google had been updating those 3-4 times a year for over a decade. Does this news indicate that Google is no longer...
The stories behind our passwords
by Rian van der Merwe
Dec 10, 2014
Dec 10, 2014
There are some wonderful and surprising stories in Ian Urbina’s The Secret Life of Passwords:
SEVERAL YEARS AGO I began asking my friends and family to tell me their passwords. I had come to believe that these tiny personalized codes get a bum rap. Yes, I understand why passwords are universally despised: the strains they put on our memory, the endless demand to update them, their sheer number. I hate them, too. But there is more to passwords than their annoyance. In our authorship of...
SEVERAL YEARS AGO I began asking my friends and family to tell me their passwords. I had come to believe that these tiny personalized codes get a bum rap. Yes, I understand why passwords are universally despised: the strains they put on our memory, the endless demand to update them, their sheer number. I hate them, too. But there is more to passwords than their annoyance. In our authorship of...
Creative SEO: Fixing Things is Not Enough
by Tadeusz Szewczyk
Dec 10, 2014
Dec 10, 2014
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When the Web is a series of tubes SEO experts are just the plumbers of it.
Just cleaning up and fixing things only gets you so far.
What about creative SEO practices everybody can implement beyond just fine tuning? Optimization is also about actively improving things.
Fixing things is the foundation
When you look at what some SEO practitioners do most of the time you may notice that the scope of tasks they work on is pretty limited. They are mostly fixing sites and links....
When the Web is a series of tubes SEO experts are just the plumbers of it.
Just cleaning up and fixing things only gets you so far.
What about creative SEO practices everybody can implement beyond just fine tuning? Optimization is also about actively improving things.
Fixing things is the foundation
When you look at what some SEO practitioners do most of the time you may notice that the scope of tasks they work on is pretty limited. They are mostly fixing sites and links....
Google Mobile Friendly Label Goes International
It looks like Google is now rolling out the mobile friendly labels globally and in all languages...
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