Industry News
Catch up on interesting new discussion and industry news.
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Google's John Mueller: I'd Avoid Link Building In General
In a Google+ live hangout with Google's John Mueller on last Friday morning, John answered the question, "is link building in anyway way good...
Google: Duplicate Titles Is Not A Panda Search Quality Issue
Google's John Mueller said in a Google+ webmaster live hangout this morning that having duplicate title tags and meta descriptions would not lead to a search quality issue specifically around the Panda algorithm...
Wait, Paid Media Investments Can Yield SEO Value?! - Whiteboard Friday
Investing in advertising might feel like we're simply buying people's time and attention, but there's far more to it than that. Done right, advertising can show returns in many organic channels, including SEO. In today's Whiteboard Friday, Rand shows us how.
For reference, here's a still of this week's whiteboard!
Video transcription
Howdy, Moz fans, and welcome...
For reference, here's a still of this week's whiteboard!
Video transcription
Howdy, Moz fans, and welcome...
Are they users or people?
In Don’t Say ‘Cyclists,’ Say ‘People on Bikes’ Sarah Goodyear explains how some deliberate language changes turned a serious conflict in Seattle into a civil debate. Here’s what they did:
“Though the group made no secret of their biking advocacy, they didn’t brand themselves as biking advocates,” writes [PeopleForBikes blogger Michael Andersen]. “They branded themselves as neighborhood advocates.”
[Seattle Neighborhood Greenways] also developed a list of new ways to talk about...
“Though the group made no secret of their biking advocacy, they didn’t brand themselves as biking advocates,” writes [PeopleForBikes blogger Michael Andersen]. “They branded themselves as neighborhood advocates.”
[Seattle Neighborhood Greenways] also developed a list of new ways to talk about...
From iMessage to product management
Paul Ford wrote a great post about the significance of the blue/green bubbles in the Messages app on iOS. From It’s Kind of Cheesy Being Green:
This spontaneous anti-green-bubble brigade is an interesting example of how sometimes very subtle product decisions in technology influence the way culture works. Apple uses a soothing, on-brand blue for messages in its own texting platform, and a green akin to that of the Android robot logo for people texting from outside its ecosystem. […]...
This spontaneous anti-green-bubble brigade is an interesting example of how sometimes very subtle product decisions in technology influence the way culture works. Apple uses a soothing, on-brand blue for messages in its own texting platform, and a green akin to that of the Android robot logo for people texting from outside its ecosystem. […]...
See The New Search Impact Reports In Google Webmaster Tools Over Here
As we covered, Google promised to test a new alpha version of the search queries report and that has now been released to the first set of alpha/beta testers this morning.
Google said this new report will be changing drastically over the testing period but I wanted to show you the reporting features...
Google said this new report will be changing drastically over the testing period but I wanted to show you the reporting features...
How Google was Corroborating Facts for Direct Answers
When someone searches the web, and asks a question such as “what is the capital of Poland” or “what is the birth date of George Washington” a web search engine such as Google may not be very helpful in providing an answer if it provides a list of...
Google: We Don't Have Whitelists For The Penguin & Panda Algorithms
In March 2011, Matt Cutts of Google told us Google does indeed have exception lists or what you call whitelists, but a week or so before that...
Google's E-Commerce Update: Was Last Week's Search Tweak E-Commerce Focused?
There is no doubt in the vast majority of SEOs and Webmaster's mind that there was indeed a search algorithm change last week with Google. Google wouldn't confirm it but did tell us it was not related to Panda or Penguin...
Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy.
Google’s Search Suggest is a wonderous feature. Not only does it save humans beings around the planet millions of key entries each day, it’s also a phenomenal keyword research tool for marketers. For reasons that likely center around its commercial intent bias, Google’s Keyword Planner Tool often doesn’t show large swaths of data around keywords, e.g.: If you take the AdWords Keyword Planner on faith, you’d believe that there are no keyword searches with any volume that contain the words...
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