Industry News
Catch up on interesting new discussion and industry news.
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Google's Matt Cutts: New Softer Panda Update Coming Soon
At SMX West Matt Cutts of Google announced they are actively working on the "next generation" Panda update that will "soften" the algorithm.
Matt specifically said this is aimed at helping small businesses that may be impacted by the Panda algorithm...
Matt specifically said this is aimed at helping small businesses that may be impacted by the Panda algorithm...
Google's Matt Cutts Wants To Give Ranking Boost To SSL Sites
At SMX West Matt Cutts gave the attendees a few tidbits, one of those items was that making your site secure, encrypted, i.e. SSL enabled, is an important trend for 2014.
At the end of the session...
At the end of the session...
Validate first, ship second
Giff Constable makes the case for validation and learning in the product development process before you launch something. From You Are Spending 3x-5x More Than You Should:
Agile/lean has helped people debunk the “big upfront design” phase, but far too many replace it with nothing. I agree that waterfall-style, big-upfront-design is a waste of time and money. I do believe that getting into the market with a designer and an engineer and learning is a critical use of time.
Agile/lean has helped people debunk the “big upfront design” phase, but far too many replace it with nothing. I agree that waterfall-style, big-upfront-design is a waste of time and money. I do believe that getting into the market with a designer and an engineer and learning is a critical use of time.
Keyword Targeting, Density, and Cannibalization - Whiteboard Friday
Keyword targeting is still an integral part of online marketing, but it isn't the same as it used to be, and we want to make sure you're able to keep up with the changes. In today's Whiteboard Friday, Rand covers today's best practices for keyword targeting, and clears up some common misconceptions about keyword density and cannibalization....
That New Google Search Results Design Test You Didn't Like Is Now Officially Live
As expected, Google was testing a new design for some time now and now it is officially rolling out to everyone.
Jon Wiley, the Lead Designer for Google Search...
Jon Wiley, the Lead Designer for Google Search...
Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks
When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it’s reexamining the issue and seeking a better solution.
Will clicks on non-paid listings go back to passing along search term data again? Will ad clicks have that withheld? Google didn’t say either way, and there could be...
Will clicks on non-paid listings go back to passing along search term data again? Will ad clicks have that withheld? Google didn’t say either way, and there could be...
Is there a way to tell Google about a mobile version of a page?
Google's Amit Singhal: We're A Swiss Army Knife, You're The Corkscrew
Last night at SMX West, during the keynote conversation with Google's Amit Singhal, Danny Sullivan brought up the knowledge graph a few times and then Dan Barker's tweet about scraper sites...
Google To Slap Link Networks In Italy & Spain
Yesterday, Google's head spam man, Matt Cutts, issued a stern warning to link spammers in Italy and Spain. This warning will likely be followed up with some unnatural link notifications and ranking penalties within the week...
Space shuttle Columbia: what could have been
Lee Hutchinson, who was a system administrator at Boeing at the time of the space shuttle Columbia disaster in 2003, looks back at that tumultuous time in a long but absolutely fascinating article for Ars Technica:
In August 2003, the Columbia Accident Investigation Board (CAIB) issued its final report. Behind the direct cause of the foam strike, the report leveled damning critiques at NASA’s pre- and post-launch decision-making, painting a picture of an agency dominated by...
In August 2003, the Columbia Accident Investigation Board (CAIB) issued its final report. Behind the direct cause of the foam strike, the report leveled damning critiques at NASA’s pre- and post-launch decision-making, painting a picture of an agency dominated by...
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