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Industry News

Catch up on interesting new discussion and industry news.

    Google Webmaster Tools Adds Mobile Usability Errors

    rustybrick
    by rustybrick
    Oct 29, 2014
    This should come to you as no surprise... Google has added a new Google Webmaster Tools report for showing webmasters mobile usability issues that they pick up...

    Usability testing in Agile environments

    by Rian van der Merwe
    Oct 28, 2014
    There are some great answers in the Quora thread How do you prevent scope creep in agile projects when usability testing? From Todd Zaki Warfel’s answer:

    Usability testing doesn’t have to be a formal 3 month engagement. There are plenty of resources out there for doing rapid testing, which can easily be worked into a typical 3-6 week sprint cycle. We do it all the time. Take a week out of the sprint to plan, test, compile recommendations and get to work implementing them. Or as Jeff...

    How Google May Select Their Data Sources Based Upon Keywords

    by Bill Slawski
    Oct 28, 2014
    When I was in law school, I was a teaching assistant for an environmental law professor. One of the tasks he had me working upon was a review and analysis of electronic databases that could be used to assess natural resource damages when some...

    How Google May Transform Queries into Trigger Queries

    by Bill Slawski
    Oct 27, 2014
    Recently I wrote about Google’s Enriched Results Patent, where Google looked at query terms searched for, and for some of them the search engine returned special “enriched” search results that showed off things such as financial information when the...

    Bing Now Lets You Search By Emoji

    dannysullivan
    by dannysullivan
    Oct 27, 2014
    Want to search for something using popular emoji characters? Microsoft’s Bing search engine now supports this.

    Bing announced the news in a post today, sharing some examples of why you might want to do this. For one, perhaps you want to know what exactly a particular emoji means. Enter that into the search box, and Bing will tell you:



    More interesting is that you can combine emoji with words. Don’t want to type out “donut?” Use that character along with others to find the best local...

    Google's DMCA Piracy Algorithm Went Live Last Week

    rustybrick
    by rustybrick
    Oct 27, 2014
    Remember we reported that during all the Penguin and Panda madness, Google said they will be pushing out a DMCA Algorithm update...

    Google Guidelines: Blocking CSS Or JavaScript Directly Can Harm Your Rankings

    rustybrick
    by rustybrick
    Oct 27, 2014
    Google announced they made a change to their Webmaster Guidelines specifically telling webmasters, what they've been saying for years, but more strongly the past few months. Do not block us from crawling your CSS or JavaScript!
    Google's Pierre Far wrote, "Disallowing crawling of Javascript or CSS files in your siteâs robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings."

    Google on Creating a Relevant Second Screen for TV

    by Bill Slawski
    Oct 25, 2014
    Google was granted a patent last week that looks like it might have been among one of the earliest patents filed by the company. It involves showing television programs (News Programs to be more exact), and showing web pages that might be relevant...

    How I Came to Love Entities

    by Bill Slawski
    Oct 24, 2014
    I recently revisited a web site that I worked on almost a decade ago, and one of my favorite pages on the site no longer exists, but its spirit and inspiration remains. The site was Baltimore.org, at the time for the Baltimore Area Convention and...

    Is It Possible to Have Good SEO Simply by Having Great Content - Whiteboard Friday

    Oct 23, 2014
    This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today's Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google.



    For reference, here's a still of this week's...