Industry News

Catch up on interesting new discussion and industry news.

    “Making It Right” now available in paperback

    by Rian van der Merwe
    Oct 14, 2014
    I try not to overwhelm you with posts about the product management book I wrote recently, but I do think this deserves a post. After a few hiccups, Making It Right is now available in paperback on Amazon, through CreateSpace Independent Publishing.

    If you like papery things and margins, I’m sure you will like it.

    Buy ‘Making It Right’ on Amazon.

    The importance of understanding both user and company culture

    by Rian van der Merwe
    Oct 14, 2014
    Peter Morville’s Creating a Cultural Fit: Using ethnography with users and stakeholders is one of the most useful UX articles I’ve read in a while. He talks about the importance of understanding the cultures of both users and companies to create good products. He concludes:

    In short, the right design is one that fits the company and its customers. A mismatch on either side results in fatal error. We must use ethnography with our users and stakeholders to search for a bi-cultural fit....

    Rich Snippets and Patterned Queries

    by Bill Slawski
    Oct 14, 2014
    Revisting the Subscribed Links Patent Five Years Later and Finding the Rich Snippets Patent I first looked at this patent five years ago, but called it the Subscribed Links Patent. At the time, Google had a Subscribed links program, where site...

    Google Change Of Address Tool Adds Step-By-Step Process Walk-Through

    rustybrick
    by rustybrick
    Oct 14, 2014
    Google has updated their change of address tool, the first major update since it launched back in 2009.
    The new features make it easier for novices to go through the process of using the tool correctly.

    Google Panda 4.1 Weekend Refresh?

    rustybrick
    by rustybrick
    Oct 13, 2014
    A couple weeks ago, Google pushed out a large update to the Google Panda Algorithm, version Panda 4.1.

    A weekend later, we saw major traffic shifts in Google, which Google said was likely Panda 4.1 still in the process of rolling out 1.5 weeks later.

    But now, almost 2...

    Google Displaying Not Mobile Friendly Icons In Search Results

    rustybrick
    by rustybrick
    Oct 13, 2014
    Earlier this month, we reported Google began testing mobile friendly icons in the mobile search results, again. They did this back in August as well. But now...

    How Google May Answer Fact Questions Using Entity References in Unstructured Data

    by Bill Slawski
    Oct 12, 2014
    A Google patent application explores how Google may answer factual questions from Web pages rather than more structured sources such as Freebase or Wikipedia. The processes described in the patent are pretty interesting, and they avoid a problem...

    Patent Free Fridays

    by Bill Slawski
    Oct 10, 2014
    I’ve decided that it’s time for something of a change at SEO by the Sea, and so I am introducing Patent Free Fridays to the blog. Patent Free Fridays do not always have to happen on a Friday, but they do have to be patent free, at least if they...

    Content outlines as part of the prototyping process

    by Rian van der Merwe
    Oct 10, 2014
    Sophie Shepherd introduces some new deliverables in Rethinking Our Prototypical Process, including this one:

    HTML prototypes have the potential to confuse some clients. In addressing feedback, I’ve answered questions like: Are we tied to this layout? (No.) Is this real content? (Ideally.) Is this what our website will look like? (Probably not.) The content outline strips any potentially distracting elements from the prototype: no layout, no typography, no links, no things remotely...

    How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation - Whiteboard Friday

    Oct 9, 2014
    All signs point to links with exact match anchor text retaining the huge value we've seen throughout the years, but many of the techniques for acquiring those links are spammy. There are a few, though, that not even Google would frown upon, and in today's Whiteboard Friday, Rand shows you what they are.



    For reference, here's a still of this week's whiteboard!

    Video...