Industry News

Catch up on interesting new discussion and industry news.

    Are Links Losing Value in Google's Algorithm? - Whiteboard Friday

    Feb 27, 2014
    There are some great arguments to be made on both sides of the question of whether links are losing value in Google's algorithm. In some ways, it seems that they are -- and in some, they're more valuable than ever. In today's Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today's waters....

    Someone Outranking You With Your Own Content? Use The New Google Scraper Report

    dannysullivan
    by dannysullivan
    Feb 27, 2014
    One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help.

    Called the Google Scraper Report, it was announced by the head of Google’s web spam team Matt Cutts on Twitter: If you see a scraper URL outranking the original source of content in Google, please tell us about it:...

    How teens use Facebook and Twitter

    by Rian van der Merwe
    Feb 27, 2014
    Evie Nagy did a fascinating interview with danah boyd about her new book, It’s Complicated: The Social Lives of Networked Teens. On how teens use Facebook and Twitter:

    They’re also more likely to have protected accounts, and use it to talk to a small group of their actual friends. To them Facebook is everyone they ever knew, and Twitter is something they’ve locked down to just a handful of people they care about — which is often the opposite of how adults use them.

    A lot of the...

    Ex-Googlers Explain Why They Won't Give Up The Secrets To Ranking In Google

    rustybrick
    by rustybrick
    Feb 27, 2014
    I spotted a thread at Black Hat World asking why have we not seen a case where a former Google employee who worked in search quality sell their knowledge or publish the secret sauce on what it would take to rank well quickly and get rich fast...

    Designing for Google Glass

    by Rian van der Merwe
    Feb 26, 2014
    The small screens are coming, and we’re going to have to adjust our design processes accordingly. Emily Schwartzman does a great job of exploring how they worked through some of this complexity in Cooper, Augmedix and Google Glass: No Real Estate? No Problem:

    Designing for Google Glass made us rethink the way we do software design. Many of our projects devote a significant amount of time to defining the framework of an application and developing the detailed design of key screens. When...

    Should I focus on clarity or jargon when writing content?

    Feb 26, 2014
    Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders? Ben Holland, Phoenix, AZ Have a...

    Google Bug Fix Returns Traffic To SlashFilm & Other Movie Blogs

    rustybrick
    by rustybrick
    Feb 26, 2014
    Monday we reported how SlashFilm.com & movie blogs saw a huge decline in traffic around February 14th and how Google's Matt Cutts said he will look into it.

    Well he did and their traffic is back...

    Google Targets Poland In Latest Link Network Penalty

    rustybrick
    by rustybrick
    Feb 25, 2014
    Yesterday, Matt Cutts, Google's head spam fighter, announced on Twitter that Google has targeted two link networks that are popular in Poland and used often by Polish SEOs and webmasters...

    Google Penalties Might Follow You To A New Domain Name

    rustybrick
    by rustybrick
    Feb 25, 2014
    So we know that if you have a penalty on your site and you move your site to a new domain and redirect the URLs to that new domain...

    The design process of Mark Boulton Design

    by Rian van der Merwe
    Feb 25, 2014
    Mark Boulton’s How we work is a great post about their design process. I particularly like his point about personas, a method that I have defended before as well:

    The tool is not the important thing here, [what's important is] how you can use something to help people think of other people. To help an organisation to think of their customers, or designers to think of the audience they’re designing for, or the CEO to think in terms of someone’s disability rather than the P&L.

    What...