Industry News

Catch up on interesting new discussion and industry news.

    Google's Matt Cutts On What Is A Paid Link

    rustybrick
    by rustybrick
    Mar 4, 2014
    Yesterday, Google's Matt Cutts posted a detailed video trying to define how Google's manual spam fighters determines what is a paid link versus what is not.

    Now, 99% of the time...

    Got A Google Penalty? Should You Start A New Site?

    rustybrick
    by rustybrick
    Mar 4, 2014
    As more and more Google penalties become more transparent, recovering from them seems to get harder. Even when you do recover...

    What is a "paid link"?

    Mar 3, 2014
    Can you talk about the webspam team's criteria for whether something is a "paid link"? Matt Cutts, Mountain View Have a question? Ask it in our...

    Google: You Don't Have To Disavow Off Topic Links

    rustybrick
    by rustybrick
    Mar 3, 2014
    A Google Webmaster Help thread has Google's John Mueller responding to webmaster concern over off topic links.

    Off topic links are when sites that are unrelated to you are linking to your site...

    Doing it right vs. doing it over

    by Rian van der Merwe
    Mar 3, 2014
    Cap Watkins in Just Ship*:

    We work in a world now where fast isn’t good enough. Where quantity is fairly regularly getting edged out by quality. You shipped twelve just-good-enough things this year? You’re about to get smoked by folks who shipped three of those things thoughtfully and holistically. Where you cut corners on twelve projects to get them out the door, someone else crafted three focused experiences and left themselves little-to-no design or technical debt.

    This also...

    Google’s Mobile Ordering Ahead Patent

    by Bill Slawski
    Mar 2, 2014
    Will Google be transforming the way that we order from restaurants and other merchants such as pharmacists? A patent application published by Google this past week points to the possibility.

    Google has been experimenting with showing menus from...

    Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral

    dannysullivan
    by dannysullivan
    Feb 28, 2014
    Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to search engine optimization that’s gained nearly as much attention as Oreo’s famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness — a real-life example of Google doing the type of thing in search it seems to be telling others not to do.

    Yesterday, the head of Google’s web spam team Matt Cutts announced a new Google Scraper Report for publishers to use if they see a site that has copied or “scraped” its content...

    Google's Matt Cutts Wants You To Send Him Examples Scraper Sites

    rustybrick
    by rustybrick
    Feb 28, 2014
    Matt Cutts, Google's head spam guy, posted on Twitter that he wants you to submit reports and examples of scraper sites or URLs that are outranking the original source.

    He made a Google Doc form where you can submit the report over here. The form asks you the source URL...

    Are Links Losing Value in Google's Algorithm? - Whiteboard Friday

    Feb 27, 2014
    There are some great arguments to be made on both sides of the question of whether links are losing value in Google's algorithm. In some ways, it seems that they are -- and in some, they're more valuable than ever. In today's Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today's waters....

    Someone Outranking You With Your Own Content? Use The New Google Scraper Report

    dannysullivan
    by dannysullivan
    Feb 27, 2014
    One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help.

    Called the Google Scraper Report, it was announced by the head of Google’s web spam team Matt Cutts on Twitter: If you see a scraper URL outranking the original source of content in Google, please tell us about it:...