Industry News
Catch up on interesting new discussion and industry news.
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Bring your local business online #2: Determine your business’ value-add and online goal
Oct 6, 2014
Video #2 in a series to help build an online presence for your local business. With the example of Scott, the realtor, you'll learn about the...
Bring your local business online #3: Find potential customers
Oct 6, 2014
Video #3 in a series to help build an online presence for your local business. Marnie and Scott figure out their customers' most common journeys to...
Bring your local business online #4: Basic implementation and best practices
Oct 6, 2014
Video #4 in a series to help build an online presence for your local business. We'll cover the fundamentals and best practices as you take your...
Bring your local business online #5: Differentiate your business from the competition
Oct 6, 2014
Video #5 in a series to help build an online presence for your local business. With Scott's business as a realtor, see how to demonstrate that your...
Bring your local business online #6: Engage customers with a holistic online identity
Oct 6, 2014
Video #6 in a series to help build an online presence for your local business. We'll end the series by showing how Scott makes sure his online...
Chatter: Google Penguin or Panda Refresh Happening?
The forums and SEO community has been buzzing all weekend about major shifts in the Google search rankings. Some are 100% positive it is the final roll out of Panda 4.1 while others are saying Google is rolling out Penguin 3.0.
I am honestly not sure if it is either...
I am honestly not sure if it is either...
Google Acquires 55 Yahoo! Patent Filings
by Bill Slawski
Oct 5, 2014
Oct 5, 2014
It was a surprise to see a number of Yahoo! patents listed in Google’s assignment database as having been assigned to Google. With news recently that Yahoo would be closing the Yahoo Directory, that seemed like a strategic choice. Now I’m wondering...
Is Google Really Releasing Penguin 3.0 Next Week? Maybe...
Yesterday at SMX East, I reported on Search Engine Land in real-time that Google's Gary Illyes said on stage that Penguin may come next week.
Tomorrow, which is Yom Kippur, will be the one-year anniversary of the last Penguin refresh, Penguin 2.1...
Tomorrow, which is Yom Kippur, will be the one-year anniversary of the last Penguin refresh, Penguin 2.1...
How to Convert a Client's Goals into Reportable Metrics - Whiteboard Friday
Oct 2, 2014
Metrics are really only effective markers of business success if they're measuring your progress toward your organization's goals. How, though, do we make the leap from goals to reportable metrics? In today's Whiteboard Friday, Dana DiTomaso (a partner at Kick Point and a MozCon 2014 speaker!) walks us through that process. Want to see more from Dana? You can watch her presentation "Prove...
Was I Hit By Google Panda 4.1? Looks Like I Was...
Last Thursday, September 25th, Google announced that they began rolling out Panda 4.1 - a revised algorithm to improve their detection of Panda like signals and ultimately aim at helping smaller sites do better with the algorithm...
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