Industry News
Catch up on interesting new discussion and industry news.
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Social media and identity construction
Rob Horning’s Google Alert for the Soul is a very dense read, but don’t let that put you off. It’s an in-depth, well-written exploration of how social media affects our sense of identity and authenticity. In particular, Rob discusses the idea of the “data self”, where our identity starts to come from the data that different social media sites collects about us:
The data self no longer seeks meaning through action; it seeks to be processed into meanings. It’s available for audit and...
The data self no longer seeks meaning through action; it seeks to be processed into meanings. It’s available for audit and...
Arrogance: the root of all art
Andrew Romano’s The Beatles Succeeded Through Talent, Ambition, and a Lot of Arrogance is part takedown of Malcolm Galdwell’s “10,000 hours” rule, part Beatles history:
The Beatles’ secret ingredient was arrogance.
I don’t mean that in a pejorative sense. Arrogance — a kind of foolish, adolescent self-belief; an ignorant, intuitive certainty that your way is the right way — is the root of all great art. Without it, talent and timing aren’t enough. We all have a dash of it when...
The Beatles’ secret ingredient was arrogance.
I don’t mean that in a pejorative sense. Arrogance — a kind of foolish, adolescent self-belief; an ignorant, intuitive certainty that your way is the right way — is the root of all great art. Without it, talent and timing aren’t enough. We all have a dash of it when...
Did Matt Cutts Just Call Himself A Link Spammer?
Yesterday I reported that Google says using keyword rich user names in comments can be considered spammy and against Google's policies...
Why Visual Assets > Infographics - Whiteboard Friday
The marketing industry seems to have a love-hate relationship with infographics. When they're really done well, they can be effective ways of conveying a lot of complex information in a way that's easier to digest. The problem is that relatively few of today's infographics are really done well, and many are simply created for shallow SEO benefit.
In today's Whiteboard Friday, Rand talks...
In today's Whiteboard Friday, Rand talks...
Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling
Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans books in order to make them searchable has been found legal. A judge found fair use, especially in that “Google Books does not supersede or supplant books because it is not a tool to be used to read books.”
The ruling by Judge Denny Chin found that the Authors Guild’s claims that Google was massively infringing the copyright of books didn’t hold up. Below, some of the key highlights...
The ruling by Judge Denny Chin found that the Authors Guild’s claims that Google was massively infringing the copyright of books didn’t hold up. Below, some of the key highlights...
Google's Matt Cutts: Using Keyword Rich Words As Your Comment Name Can Be Spam
As someone who manages a content site with comments, there are things that bother me with some comments I get here. I dislike it when I see comments from people but they use their company name and/or keyword rich anchor text...
Why Facebook shouldn’t try to buy all the things
Last month I posted a theory on how Facebook might get taken down by competitors. From Taking down Facebook, piece by piece:
Facebook is in a classic position where, as a dominant provider of horizontal social services, it is in danger of being taken down piece by piece by several vertical players who provide specific, narrow experiences very well. Facebook has become a social media firehose. It won’t be replaced by another firehose, but by a bunch of different cocktails that users can...
Facebook is in a classic position where, as a dominant provider of horizontal social services, it is in danger of being taken down piece by piece by several vertical players who provide specific, narrow experiences very well. Facebook has become a social media firehose. It won’t be replaced by another firehose, but by a bunch of different cocktails that users can...
Are all comments with links spam?
Google's Webmaster Guidelines discourage forum signature links but what about links from comments? Is link building by commenting against Google...
Google Offering Free Online Site Reviews This Monday
John Mueller announced on Google+ that Google will be offering short site reviews for webmasters this coming Monday, November 18th at 10am EDT...
Creating a SEO strategy (with Webmaster Tools!)
Maile Ohye describes how to create a holistic SEO strategy inclusive of all your company's online channels (website, blog, social media channels)....
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