Industry News

Catch up on interesting new discussion and industry news.

    Language is changing, because Internet.

    by Rian van der Merwe
    Nov 27, 2013
    I read two really great articles this week about a couple of recent language shifts. The first is Megan Garber’s English Has a New Preposition, Because Internet, all about the “because-noun”:

    However it originated, though, the usage of “because-noun” (and of “because-adjective” and “because-gerund”) is one of those distinctly of-the-Internet, by-the-Internet movements of language. It conveys focus (linguist Gretchen McCulloch: “It means something like ‘I’m so busy being totally absorbed...

    Google AdWords Poaching Clients Again?

    rustybrick
    by rustybrick
    Nov 27, 2013
    A senior Google AdWords advertiser and consultant, Whitey, posted in the WebmasterWorld forums that he has seen new cases of Google AdWords employees stealing or trying to poach clients away from AdWords agencies...

    Maybe selfies are ok

    by Rian van der Merwe
    Nov 26, 2013
    As we all know by now, The Oxford Dictionaries Word of the Year for 2013 is selfie. That annoying, ubiquitous self-portrait that you just can’t get away from no matter what social network you participate in (and taken to its illogical, wonderful extreme by mrpimpgoodgame on Instagram).

    Most of the coverage of the culture of selfies is understandably negative about this seemingly overly narcissistic behavior. So it was with great interest that I read Casey Cep’s In Praise of Selfies: From...

    Google Places For Business Adds Reviews Section

    rustybrick
    by rustybrick
    Nov 26, 2013
    Google announced that Google Places for Business has added a new section for business owners to manage and respond to reviews left on their Google Maps business listings.

    Google said:

    Today...

    Good writing and the death of plain language

    by Rian van der Merwe
    Nov 25, 2013
    I just read the following sentence in some digital strategy PDF thing:

    As digital adds value to the customer experience there is an opportunity to amplify what the person experiences on the application.

    I have no idea what that means, and I don’t think anyone does. The state of business writing is just abysmal right now. So many words that sound fancy but don’t mean a thing. Here’s another example from something I had to read last week:

    Economic volatility plus consumer tech...

    How many links on a page should we have? Is there a limit?

    Nov 25, 2013
    Seda, London Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googl...

    The New SEO is About Creativity

    by Tadeusz Szewczyk
    Nov 25, 2013
    *

    Sometimes you need someone to tell you what you think. I’m writing so much recently and often I’m tempted to write longer articles than necessary because content size seems to be a quality factor recently so that it gets hard to formulate simple truths.

    Two weeks ago I asked my followers on Google+ whether SEOs are selling out to Google and offering Google Adwords instead of optimization.

    A few good answers have been provided by some well respected industry experts and some of my...

    The power of thinking together

    by Rian van der Merwe
    Nov 24, 2013
    This Interview with Clive Thompson About Twitter, Ambient Awareness, Socrates, and Recency Bias is really interesting. Clive has a decidedly more positive take on technology than what we’ve come to expect recently:

    There’s an idea, popular with many text-based folks—like myself, and many journalists and academics—that reading books is thinking; that if you’re not sitting for hours reading a tome, you’re not, in some essential way, thinking. This is completely false. A huge amount of our...

    How user experiences affects the bottom line

    by Rian van der Merwe
    Nov 24, 2013
    As I saw the tweets about Jared Spool‘s talk at Warm Gun fly by, I hoped that someone would do a write-up because it sounded really interesting. I didn’t expect Forbes to come to the rescue, but hey, hell froze over! Anthony Kosner does of good job of distilling Jared’s main points in How Design And User Experience Translates To The Bottom Line:

    In UX Strategy Means Business, Spool clued a room full of designers and developers into the five business priorities that they must consider as...

    How Google Finds ‘Known For’ Terms for Entities

    by Bill Slawski
    Nov 24, 2013
    Google finds terms and phrases to associate with entities that can be considered terms of interest for businesses, locations, and other entities. These terms can influence what shows up in search results and in knowledge panels for those entities....