Industry News

Google's John Mueller said in a Google Hangout yesterday that there are no Google algorithms that specifically look at user actions on your web site and use that as a ranking factor. He said, "I donât think we even see what people are doing on your web site...

As you know, Google's co-founders launched a new company named Alphabet, which will be the parent company of Google and many of the other companies that were under Google.

They launched a new site at abc...

Alphabet, the new company planned to eventually absorb Google, might be off on the wrong foot with its soon-to-be subsidiary. It turns out that Alphabet is already violating Google’s guidelines against search spam.

It’s unlikely Alphabet will suffer any serious penalty, given the violation is apparently part of a joke. But technically, Alphabet is doing something that Google warns against.

Several people have spotted that the Alphabet home page has a secret link. This link leads to...

Google told us numerous times that 404 pages to remove bad links - no really, numerous times.
But what about soft 404 pages?

After much testing, Google has seem to officially drop the seven local results in the web search results and gone with a 3-pack block.

For all the queries I try that would generate...

It is that time of the month again, where I recap the most important topics (in my opinion) for webmasters related to Google core organic search topics.

The biggest item by far is the launch of the Google Panda 4.2 update...

Google was granted a patent this week that about how Google may rank some search results.

The patent appears to be aimed at video content, but it tells us that it might be applied to how long someone might watch a page, after they’ve been...

I wrote an article on analytics and usability testing for the UserVoice blog, so I wanted to share it here as well. From How = What + Why (Or, Where to Start Improving Your User Experience):

The first thing to clear up is this: in order to know where to start to improve the user experience of your product, you’re going to need more than a single data source. No single method can tell you the whole story you need to make good decisions. Usability testing will show you where there are...

After much speculation over time, and finally introducing a beta, Google has officially announced the new Search Analytics API for the Google Search Console...