Industry News

A new post from www.davidnaylor.co.uk. BAZINGA!

Google announced that AdWords extensions and formats are now going to be part of the overall AdWords ad rank formula going forward.

Google said, "ad extensions typically improve clickthrough rate and overall campaign performance because they make ads more useful...

A new post from www.davidnaylor.co.uk. BAZINGA!

Amen to everything in Mona Patel’s article The Lean Agency:

While being lean is awesome, being innovative means that spending time and money on smart research and devoting ample time to thinking through the problem space can sometimes mean the difference between a good design and a great design. Our focus is not just on making something usable, but on creating value for a business and really impacting people’s lives.

And a double Amen to this:

Yes, agencies typically end...

Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened?

Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are correctly blocked by Bing’s robots.txt file. They were coming from www.bing.com/entities/search. This pattern is not blocked, which is how the related URLs ended up indexed by Google. As for why those URLs are no longer indexed?...

I realise it will ruin some of my coffee street cred to say something positive about Starbucks. However, their use of ethnographic research outlined in Maria O’Connell’s Not Just Coffee: Starbucks’ Rise to Success is commendable (and clearly successful):

Starbucks interviewed hundreds of coffee drinkers, seeking what it was that they wanted from a coffee shop. The overwhelming consensus actually had nothing to do with coffee; what consumers sought was a place of relaxation, a place of...

It is rare for Google to admit they are wrong, at least with search quality. Part of the complaints with the Google stock price and questioning if the stock price matches Google's quality product these days.....

I just got back from an intense but amazing trip to Iran. Every morning when I woke up, this is the first thing I saw:



On the way I home I started writing a post called “iPhone as travel companion”. It was going to be centered around that home screen animation, and how it makes me feel more connected to the people I care about the most while I’m away on business trips. But I was tired, so I only wrote a couple of sentences and then fell asleep (ok, I watched Man of Steel, but that’s kind...

Google's John Mueller posted in a Stack Exchange thread that responsive design doesn't give you a ranking boost.
Yes, Google does officially recommend responsive as the approach to going mobile. But going responsive...