Industry News

Catch up on interesting new discussion and industry news.

    Reflections on a week of tech consulting in Iran

    by Rian van der Merwe
    Oct 7, 2013
    I just got back from a week of Product Management/UX training and consulting in Tehran, Iran. I am still trying to process it all, but I consider it one of the highlights of my career. What I experienced in Iran is so different from what I expected that it feels like I’m dealing with some kind of assumption whiplash that I’ll need quite a bit of time to recover from. But I want to write down my thoughts before I forget some of it, so here goes.

    I’d like to use this post to discuss both the...

    Google Penguin 2.1 Was A Big Hit

    rustybrick
    by rustybrick
    Oct 7, 2013
    Late Friday afternoon, Google's Matt Cutts announced on Twitter that they unleashed Penguin 2.1.
    In short, Matt Cutts, Google's head of search spam, said it impacted about 1% of search queries.
    Looking at the hundreds of comments on our quick post from Friday and looking at the threads out there in the webmaster and SEO communities, it seems like many many webmasters were impacted by this update.

    Google's Matt Cutts: No PageRank Update Before 2014

    rustybrick
    by rustybrick
    Oct 7, 2013
    It is now over 8 months since the last Google Toolbar PageRank update, which happened on February 4, 2013. At the six month point, Google told us a "no comment" on why there has not been a PageRank update...

    Google Unleashes Penguin 2.1

    rustybrick
    by rustybrick
    Oct 4, 2013
    Penguin 2.1 has officially been released today.

    Matt Cutts, Google's head of search spam announced it on Twitter:



    Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: http://t...

    Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live

    dannysullivan
    by dannysullivan
    Oct 4, 2013
    The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is calling it “Penguin 2.1.” Don’t worry. We’ll explain the numbering nonsense below, as well as what this all means for publishers. New Version Of Penguin Live Today

    The head of Google’s web spam team, Matt Cutts, shared the news on...

    Taking Advantage of Google's Bias Toward Hyper-Fresh Content - Whiteboard Friday

    Oct 3, 2013
    In the last year or so, Google has increasingly displayed hyper-fresh content in SERPs, leading many marketers to think about how they can take advantage of that preference. In today's Whiteboard Friday, Rand explains a few ways to go about that without risking penalties.

    Taking Advantage of Google's Bias to Hyper-Fresh Content - Whiteboard Friday...

    Did Google's Hummingbird Algorithm Hurt Your Site's Rankings?

    rustybrick
    by rustybrick
    Oct 3, 2013
    Last week, Google told us they pushed out a completely rewritten algorithm named Hummingbird.

    They said the new algorithm was released a month or so ago and no one should have noticed it. But as I said, I think we did notice something...

    What The Government Shutdown Means For .gov SEO

    Vanessa Fox
    by Vanessa Fox
    Oct 2, 2013
    As part of the US government shut down, many .gov sites have also shut down, replaced by messages like this: “Due to the lapse in federal government funding, this website is not available. We sincerely regret this inconvenience.”

    But one day, the government will start up again and government agencies will once again focus on ensuring that the information their sites provide is easily available to US citizens.

    We know that Americans primarily use search to access government information, so...

    How to Be an Awesome Public Speaker – 9 Tips for a Killer Performance

    by Michael Lykke Aagaard
    Oct 2, 2013
    Speaking in public can be quite daunting, and pulling off an awesome presentation is no mean feat. A slick slide deck is a great help, but in the end it all comes down to you, the speaker, and how well you deliver your message to your audience.

    In this article we’ll go over 9 actionable tips that will help you deliver a killer performance at your next presentation. 1. Get excited – show the audience that you care

    If you want others to care about what you have to say, you first have to...

    Google's Matt Cutts: Bing It On Challenge Was Obviously Flawed

    rustybrick
    by rustybrick
    Oct 2, 2013
    A little over a year ago, Microsoft launched this campaign named the Bing It On Challenge, which was basically a blind-search taste test pinning Bing against Google...