Industry News

For two years running, Google’s broken major promises about search. It began doing paid inclusion in 2012, which it once called “evil.” This year, it’s experimenting with banner ads it said would never be allowed. Both represent major philosophical shifts for the company about search, but shifts it has largely avoided explaining. Does that erode user trust?

That’s the focus of my column at Marketing Land this week, Google’s Broken Promises & Who’s Running The Search Engine?

It looks at...

Some of the automated tracking tools for detecting shifts in Google's search results and thus showing evidence of a Google update went haywire on Thursday, November 14th.

Mozcast reported 102 degrees...

Rob Horning’s Google Alert for the Soul is a very dense read, but don’t let that put you off. It’s an in-depth, well-written exploration of how social media affects our sense of identity and authenticity. In particular, Rob discusses the idea of the “data self”, where our identity starts to come from the data that different social media sites collects about us:

The data self no longer seeks meaning through action; it seeks to be processed into meanings. It’s available for audit and...

Andrew Romano’s The Beatles Succeeded Through Talent, Ambition, and a Lot of Arrogance is part takedown of Malcolm Galdwell’s “10,000 hours” rule, part Beatles history:

The Beatles’ secret ingredient was arrogance.

I don’t mean that in a pejorative sense. Arrogance — a kind of foolish, adolescent self-belief; an ignorant, intuitive certainty that your way is the right way — is the root of all great art. Without it, talent and timing aren’t enough. We all have a dash of it when...

Yesterday I reported that Google says using keyword rich user names in comments can be considered spammy and against Google's policies...

Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans books in order to make them searchable has been found legal. A judge found fair use, especially in that “Google Books does not supersede or supplant books because it is not a tool to be used to read books.”

The ruling by Judge Denny Chin found that the Authors Guild’s claims that Google was massively infringing the copyright of books didn’t hold up. Below, some of the key highlights...

As someone who manages a content site with comments, there are things that bother me with some comments I get here. I dislike it when I see comments from people but they use their company name and/or keyword rich anchor text...

Last month I posted a theory on how Facebook might get taken down by competitors. From Taking down Facebook, piece by piece:

Facebook is in a classic position where, as a dominant provider of horizontal social services, it is in danger of being taken down piece by piece by several vertical players who provide specific, narrow experiences very well. Facebook has become a social media firehose. It won’t be replaced by another firehose, but by a bunch of different cocktails that users can...