Industry News

Catch up on interesting new discussion and industry news.

    Google To Slap Link Networks In Italy & Spain

    rustybrick
    by rustybrick
    Mar 11, 2014
    Yesterday, Google's head spam man, Matt Cutts, issued a stern warning to link spammers in Italy and Spain. This warning will likely be followed up with some unnatural link notifications and ranking penalties within the week...

    Space shuttle Columbia: what could have been

    by Rian van der Merwe
    Mar 11, 2014
    Lee Hutchinson, who was a system administrator at Boeing at the time of the space shuttle Columbia disaster in 2003, looks back at that tumultuous time in a long but absolutely fascinating article for Ars Technica:

    In August 2003, the Columbia Accident Investigation Board (CAIB) issued its final report. Behind the direct cause of the foam strike, the report leveled damning critiques at NASA’s pre- and post-launch decision-making, painting a picture of an agency dominated by...

    AeroPress: An origin story of design and tenacity

    by Rian van der Merwe
    Mar 11, 2014
    One of my favorite articles of the year so far is Zachary Crockett’s The Invention of the AeroPress:

    The AeroPress was conceived at Alan Adler’s dinner table. The company was having a team meal, when the wife of Aerobie’s sales manager posed a question: “What do you guys do when you just want one cup of coffee?”

    A long-time coffee enthusiast and self-proclaimed “one cup kinda guy,” Adler had wondered this many times himself. He’d grown increasingly frustrated with his coffee...

    Can sites do well without using spammy techniques?

    Mar 10, 2014

    Google Will Look At Your Other Sites When You Get A Manual Action

    rustybrick
    by rustybrick
    Mar 10, 2014
    Google does indeed look at the other sites a webmaster or business owner operates when one of their sites gets a manual action - at least, some of the times they do...

    The Incomplete Google Ranking Signals, Part 1

    by Bill Slawski
    Mar 9, 2014
    I’ve been seeing a few long posts lately that list ranking signals from Google, and they inspired me to start writing a series about ranking signals over on Google+. Chances are good that I will continue to work on the series there, especially since...

    Google: Keep URL Length Shorter Than 2,000 Characters

    rustybrick
    by rustybrick
    Mar 7, 2014
    SEOs obsess about the smallest things, even how long is too long for a URL.

    A Google Webmaster Help thread has SEOs and webmasters asking how long can they go for a URL. Google actually answered the question...

    5 Things I Wish I Knew as an Agency Marketer - Whiteboard Friday

    Mar 6, 2014
    Working as an agency marketer is tough. I did it for a bit over two years and learned a lot of lessons. Along the way and since I have reflected about what would make me more successful as an agency marketer, and now that I am in-house at HotPads.com, I've come up with five things I wish I had known as an agency marketer. Never fear though, as there are some tidbits in there for the in-house crew...

    Google: Don't Worry If Your Google Webmaster Tools Preview Is Wrong

    rustybrick
    by rustybrick
    Mar 6, 2014
    You know that often, Google Webmaster Tools shows an image preview of your site's home page on the dashboard listing view of your site profiles within Google Webmaster Tools.

    How does Google use Percolator, Dremel and Pregel?

    Mar 5, 2014
    Can you provide some insight into how Google uses Percolator, Dremel and Pregel? Blind Five Year Old, SF, CA Have a question? Ask it in our Webmaster...