Industry News

There’s been a good amount of talk on the web about the “T-Shaped” marketer becoming a model for the future. Several articles will go into more depth than I can, but I did want to share my thoughts on the topic and an illustration I made for a recent presentation.

T-Shaped basically refers to having a light level of knowledge in a broad array of skills, and deep knowledge/ability in a single one (or a few). This model may not seem particularly remarkable or unique, but it carries qualities...

In The ‘Mood Graph’: How Our Emotions Are Taking Over the Web Evan Selinger writes about the rise if emoji and other emotional signals in social media:

But there are costs to a mood graph too. The more we rely on finishing ideas with the same limited words (feeling happy) and images (smiley face) available to everyone on a platform, the more those pre-fabricated symbols structure and limit the ideas we express. Such general symbols can also lead to even more confusion or misunderstanding...

Last night, Matt Cutts tweeted that he is working up several "ghost-related puns for a spam network."

I suspect they are working on targeting more and more link and spam networks and it is thus on his mind...

Kathy Sierra wrote a brilliant post about loyalty called Your customer won’t take a bullet for you. She makes the point that to understand loyalty, we have to realize that we aren’t loyal to products, we’re loyal to ourselves:

If you want to benefit from a customer’s loyalty to himself, you can’t bribe it, you must earn it. Deserve it. Focus not on upgrading your product but upgrading your user’s capabilities. If you can’t enhance your product, enhance the context in which your product is...

Hi Marketer – Let’s find out how good your marketing intuition is!

I’m going to show you two different variations of a landing page that I recently tested. One variation outperformed the other significantly in an A/B test. Can you guess which variant did best in the test?

Post a comment with your best guesstimate. I’ll post the test results next week, so you can find out how accurate your gut feeling was. Background info

I recently published a free ebook on conversion optimization...

In Idle minds L.M. Frank writes about what happens inside our brains when we’re not actively working on or thinking about something:

Some researchers now think that resting-state networks may prime the brain to respond to stimuli. “The system is not sitting there doing nothing and waiting,” says [Andreas Kleinschmidt, director of research at the French National Institute of Health and Medical Research's Cognitive Neuroimaging Unit]. Cycling activity in these networks may be helping the...

The question of big sites vs small sites and how they rank in Google has always been one of those questions SEOs have asked. In fact, it seems that only 30% of SEOs believe web site size does not matter in terms of rankings...

John Tierney writes about the benefits of reminiscing in What Is Nostalgia Good For? Quite a Bit, Research Shows:

Nostalgia has been shown to counteract loneliness, boredom and anxiety. It makes people more generous to strangers and more tolerant of outsiders. Couples feel closer and look happier when they’re sharing nostalgic memories. On cold days, or in cold rooms, people use nostalgia to literally feel warmer. […]

Nostalgia serves a crucial existential function,” Dr. [Clay...