Industry News

Kontra explores a particularly egregious style of “content marketing”-style advertising on CNN’s website in his post “You Might Also Like”. He concludes:

Will these advertorial deceptions and misdirections move from the ad wells around the periphery of the page into the news delivery itself? Will there be product placements within news sentences? What follows that? Is the “mainstream media” management about to capitulate on long-held principles because it’s unable or unwilling to pursue...

How much is one US dollar in UK pounds? Google will give you a direct answer to that and many other currencies with the conversion tool that’s built into its search results. But when it comes to Bitcoin, Russian-based Yandex seems to have won the honor of being first to support conversion of that currency.

The new feature, which digital currency news site Coindesk spotted, only seems to work on Yandex in Russia, as opposed to Yandex.com. Entering a search like “bitcoin dollar” brings up the...

Robert McGinley Myers wrote a good post called Misunderstood or Double-edged? about the new Apple holiday ad. He starts off with familiar arguments about faces stuck in phones and blah blah blah — but wait, don’t roll your eyes because of yet another “technology is bad” post. It doesn’t end like you think it will:

That screen is not going away anytime soon, but we don’t have to be passive viewers of it, merely consuming and feeling vaguely guilty about what we consume from it. There’s...

A couple weeks ago, Google's Matt Cutts was on This Week in Google (TWiG) and on episode 227 Matt had some interesting things to say. He said that Google specifically tries to break the spirits of black hat SEOs...

When specific people, places, and things show up in queries or in web pages, that can be a signal to search engines to do something special in the results that they show. How prepared are you to understand and anticipate how the search engines treat...

Over a year ago, Google introduced an algorithm to reduce the amount of exact match domains from showing up when those EMDs are not as useful as other sites.
Some at...

A few weeks ago, Andrew Warner of Mixergy interviewed me on a number of topics. We started by talking about launching a startup marketing strategy, got deep into the tactical process of earning an audience, and ended discussing some of the challenges I’ve had at Moz this year.
(Andrew via Extra Pack of Peanuts)

Andrew is one of the best interviewers I’ve ever encountered. He challenges me to follow-up, never shys away from tough questions, and digs in with a phenomenal amount of empathy...

Google's head of search spam, Matt Cutts, publicly outed on Twitter another link network that Google has penalized. Matt Cutts' new trend is the share a link from the marketing material of the link network and then add a word or two to say the opposite...