Industry News

Normally it is Googlers defending Google on Hacker News but Ryan Moulton, a software engineer at Google since 2006, who I think works on the Google search team, is defending SEO and the SEO business on Hacker News.
In short, a blogger called out an email he received from a link builder asking to buy or get a link from his site. You and I get them all the time. But this blogger called this the destruction of the web.

William Kremer’s Why did men stop wearing high heels? is a fascinating look at history, gender inequality, and the peculiarities of seeking status. This part stuck with me:

In the muddy, rutted streets of 17th Century Europe, these new shoes had no utility value whatsoever — but that was the point.

“One of the best ways that status can be conveyed is through impracticality,” says [Elizabeth Semmelhack of the Bata Shoe Museum in Toronto], adding that the upper classes have always...

Back in March, Google said they will stop confirming Panda updates because they are now more baked into the index and algorithm. Well, at SMX Advanced, Matt Cutts of Google announced it is still roughly updated monthly but these updates are rolled out gradually over a 10 day period.

In January 2012, Google announced the page layout penalty and then updated it in October 2012, it basically sets to penalize sites with too many ads, too much in the way of your organic content...

Last week, Google was granted a number of patents exploring different aspects of how documents on the Web might be ranked in part based upon topics identified for those documents and the expertise and/or authority of authors involved in the creation of the documents. The process also describes how Google might use different methods to [...]

The post Google Patents on Author Signature Values and Authority Scores appeared first on SEO by the Sea.

As expected, Google's Matt Cutts announced last night before his chat at SMX Advanced on Twitter that they have begun rolling out a new algorithm to target spam in more spammy industries in Google.
Matt Cutts explained...

Google has taken a strong stance on mobile SEO, announcing there will be demotions if your site is not mobile friendly or is misconfigured when it comes to being mobile friendly...