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Industry News

Catch up on interesting new discussion and industry news.

    What should I be aware of if I'm considering guest blogging?

    Dec 10, 2013
    I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam? Google baba, Mumbai, India Have a...

    When product enhancements are actually distractions

    by Rian van der Merwe
    Dec 9, 2013
    David Streitfeld takes an interesting look at the complicated relationship between digital and physical books in Out of Print, Maybe, but Not Out of Mind. This part jumped out at me, because it points to a mistake companies often make:

    “A lot of these solutions were born out of a programmer’s ability to do something rather than the reader’s enthusiasm for things they need,” said Peter Meyers, author of “Breaking the Page,” a forthcoming look at the digital transformation of books. “We...

    How can a site recover from a period of spamming links?

    Dec 9, 2013
    How did Interflora turn their ban in 11 days? Can you explain what kind of penalty they had, how did they fix it, as some of us have spent months try...

    No more FAQs

    by Rian van der Merwe
    Dec 9, 2013
    Lisa Maria Martin gives some advice on What To Do With Those Dreaded FAQs:

    These all underscore FAQs’ fatal flaw: they are content without context, delivered without regard for the larger experience of the website. You can hear the absurdity in the name itself: if users are asking the same questions so frequently, then there is an obvious gulf between their needs and the site content. (And if not, then we have a labeling problem.) Instead of sending users to a jumble of...

    Google's Matt Cutts Calls Out Nailing Another Link Network

    rustybrick
    by rustybrick
    Dec 9, 2013
    Friday afternoon, I broke the news at Search Engine Land that Matt Cutts, Google's head of search spam, announced they just targeted yet another link network. This one is named Anglo Rank...

    Healthcare.gov is all our projects

    by Rian van der Merwe
    Dec 9, 2013
    So much has been written about the disastrous launch of healthcare.gov. But Sheryl Solberg and Michael Shear’s Inside the Race to Rescue a Health Care Site, and Obama hit especially close to home. Much of it reads like any number of software development projects I’ve been involved in over the years:

    In Herndon, as engineers tried to come to grips with repeated crashes, a host of problems were becoming apparent: inadequate capacity in its data center and sloppy computer code, partly the...

    How Google May Rewrite Your Search Terms

    by Bill Slawski
    Dec 8, 2013
    Within the announcement Google made earlier this year about the Hummingbird update is the search engine might rewrite queries, substituting some terms within them, when they think doing so might improve the results that searches see, and a very...

    Google Shocks Webmasters By Updating Toolbar PageRank Before Year End

    rustybrick
    by rustybrick
    Dec 6, 2013
    Early this morning, Google pushed out a Google Toolbar PageRank update. This update shocked webmasters because no one expected it, at least not in 2013. As you may remember, the last Toolbar...

    Conversions are not people

    by Rian van der Merwe
    Dec 6, 2013
    Andy Beaumont wrote a great piece about his popular Tab Closed; Didn’t Read Tumblr site, which documents websites that obscure their content behind modal overlays. His point on analytics in The Value of Content is spot on:

    Analytics only tell you part of the story — if that’s all you bother to find out, and you have absolute faith in those numbers, then you’re going to end up putting a modal overlay on your site. Analytics will tell you that you got more “conversions”. Analytics will show...

    Investing in Non-Measurable Serendipitous Marketing - Whiteboard Friday

    Dec 5, 2013
    Sticking to what can be easily measured often seems like the safest route, but avoiding the unknown also prevents some of the happier accidents from taking place. In today's Whiteboard Friday, Rand explains why it's important to invest some of your time and resources in non-measurable, serendipitous marketing.

    Whiteboard Friday - Investing in Non-Measurable...