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Industry News

Catch up on interesting new discussion and industry news.

    Designers and developers: collaboration and empathy required

    by Rian van der Merwe
    May 26, 2013
    Lucas Rocha talks about the importance of designers and developers working closely together in Mind the Gap:

    Iterative design processes that engage designers and engineers very early tend to result in higher UI quality because it provides the necessary flexibility and agility to steer ideas as they are implemented. Sounds obvious but this is much easier said than done. Just see how rare is to find products with outstanding user interfaces.

    This is very true, and the power of small,...

    For teens, Facebook is boring. Or a prison. Or something.

    by Rian van der Merwe
    May 25, 2013
    Cliff Watson in Teens aren’t abandoning “social.” They’re just using the word correctly:

    What is Facebook to most people over the age of 25? It’s a never-ending class reunion mixed with an eternal late-night dorm room gossip session mixed with a nightly check-in on what coworkers are doing after leaving the office. In other words, it’s a place where you go to keep tabs on your friends and acquaintances.

    You know what kids call that? School. For kids who still go to school,...

    Penguin 2.0 rolled out today

    MattCutts
    by MattCutts
    May 22, 2013
    We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

    This is the fourth Penguin-related launch Google has done, but because this is an updated...

    Is the color of your shirt related with the SEO topic that you are talking about?

    May 22, 2013
    diCrox, Madrid, Spain. Have a question? Ask it in our Webmaster Help Forum:...

    What Does Social Media Have to Do With SEO?

    Jill Whalen
    by Jill Whalen
    May 22, 2013
    Nothing and Everything

    Google’s Impressive “Conversational Search” Goes Live On Chrome

    dannysullivan
    by dannysullivan
    May 22, 2013
    The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines.

    I’m 17 years now into writing about search, and I’ve seen all types of things that have promised to revolutionize the space, especially products that trot out words like “natural language” and “semantic search” but fail to deliver.

    Conversational search has natural language, semantic search and...

    How to Move Rankings Up On Older, Existing Content - Whiteboard Friday

    May 16, 2013
    Many owners of established, older pages are facing a similar issue: they've been ranking decently for a keyword for some time, but they want to move into the coveted number one spot. However, older pages don't drive a ton of new press, new social signals, or awareness. If you want to boost your rankings for the same keyword you've been targeting for awhile, how can you move up to move the needle on your business?

    Adjusting your existing, quality content can be used to help bump your site...

    The current limited usefulness of connected products

    by Rian van der Merwe
    May 16, 2013
    Liat Ben-Zur wrote a great post for AllThingsD called Connecting Things to the Internet Does Not an Internet of Things Make. His main issue with the current crop of connected devices is lack of cross-platform integration:

    Each specific device seems to connect to its particular cloud service. There isn’t really one cloud. Every manufacturer has their own cloud service, and often these clouds are closed, proprietary environments. Devices that live in their own siloed cloud cannot speak to...

    Google Subject Specific Authority Ranking

    rustybrick
    by rustybrick
    May 16, 2013
    As part of our coverage of the ten Google algorithm changes coming this summer, I wanted to make sure you all saw that Google was coming up with a technique to determine which sites are authorities in specific topics. Now, if Google determined...

    Google: The Spammy Queries To Get Less Spammy

    rustybrick
    by rustybrick
    May 16, 2013
    There is a saying that Tim Mayer, formerly from Yahoo, brought to the SEO conferences that has been used for probably ten years now. He said, "don't bring a sword to a gun fight," when someone was talking about how some search results for very shady business areas were spamming but he was doing white hat SEO techniques and was getting no where...