Industry News

On Thursday, Google had a press event to announce new changes they have been working on in search, as well discuss the progression over the 15 years of their existence.
Part of that was to announce that they have rewrote their search algorithm for the first time in about twelve-years. They call it Hummingbird.

Today is Google's birthday, they are now 15 years old. I am currently offline today, so I am not able to check out the Google Doodle (Google Logo) for the day but I have a strong feeling it will look like the cupcake and images used in the 15K race.

There have been thousands of articles over the years proclaiming the “Death of SEO.” The topic is usually just a punching bag for page-view hungry publications with no interest in facts. But, this past week, with Google’s indications that keyword (not provided) would be headed to 100%, I wondered whether the next “SEO is Dead” article might actually have some ground to stand on.

I’ll be honest – I don’t think SEO will die. But I think this move is the first truly existential threat our...

Google introduced a new algorithm by the name of Hummingbird to the world today at the garage where Google started as a business, during a celebration of Google’s 15th Birthday. Google doesn’t appear to have replaced previous signals such as...

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.

What’s a “search algorithm?”

That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

What’s “Hummingbird?”

It’s the name of...

At a special event in the garage where Google was born, the company announced a new “Hummingbird” search algorithm is live and especially designed to handle complex queries. Google also announced a new design for tablets and phones, richer direct answers with comparison, a new song exploration feature and notifications of Google Now information for iOS 7.

Below is our live blog with the news. Google’s also posted more information here. We’ll also have more breakout stories to come, so check...

Google quietly announced on Google+ via Zaheed Sabur, a software engineer at the company, that you can now search for hashtags on Google.com and see results from Google+.

Google turns 15 this week — celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for “google in 1998,” and you’ll see how Google used to look back then, in the year of its birth.

The head of Google’s web spam team, Matt Cutts, shared the news on Twitter. Here’s how it looks: Kind of nostalgic seeing the old look — and some of the names of other search engines of the period, which Google used to link to at the bottom...