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Industry News

Catch up on interesting new discussion and industry news.

    Amazon: caught between a rock and a local maximum

    by Rian van der Merwe
    Aug 25, 2013
    Joshua Porter makes a good point about Amazon’s product pages:

    The reality is that Amazon has designed themselves into a Local Maximum. They’ve tested and tweaked the same product page over and over and they’ve optimized it as much as possible. They can’t improve it significantly at this point without making a big change. But they can’t make a big change because the only changes they can make must increase revenue (or some closely related KPI). So any big change is a very, very scary...

    Some Reports Of An August 21/22 Google Update

    rustybrick
    by rustybrick
    Aug 23, 2013
    Virtually all the keyword tools sent out warnings of a major update that hit around August 21st. But the truth is, based on what I am following in the discussion forums, although there were some people talking about an update...

    Loneliness, social networks, and the power to get up

    by Rian van der Merwe
    Aug 23, 2013
    Geoff Livingston wrote a great essay called Is Existing Online a Quest of Loneliness or Giving? It’s worth reading the whole thing, but here’s an excerpt that stuck out for me:

    We exist in a time where anyone can determine and create unique lives online, accountable to no one, yet visible to and dependent upon all. Digital existentialism extends the sense of modernistic distress. There are so many red herrings and lost pursuits that distract. You can drug yourself digitally with almost...

    Google AdWords & Webmaster Tools Team Up With Paid & Organic Reporting

    rustybrick
    by rustybrick
    Aug 23, 2013
    Google announced yesterday that you can link your AdWords account to your Webmaster Tools account to obtain a combined paid and organic report...

    Solving the Pogo-Stick Problem - Whiteboard Friday

    Aug 22, 2013
    Getting your site to display at the top of a SERP is quite an accomplishment, but it also takes quite a bit of effort to keep it there. If people click through to your site only to click their back buttons and look for another result, the search engines are going to catch on, and you could fall in the rankings.

    In today's Whiteboard Friday, Rand helps us broaden our thinking to satisfy the searchers and keep them from pogo-sticking back to the SERP....

    Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More

    dannysullivan
    by dannysullivan
    Aug 22, 2013
    More cards have come to Google’s predictive search service, Google Now, including information to alert you to your car rentals, concert tickets and a way to set reminders related to TV shows, book releases and more, when you are searching. Car Rentals

    Google posted the news to its Android page on Google+, since these are only updates for the Android version of Google Now. Google explained that car rental reservations will now show up, similar to this example: Concert Tickets

    If you...

    Contest: Get Your Sign-Up Form Optimized for Free – Including Split Testing

    by Michael Lykke Aagaard
    Aug 22, 2013
    Want a better sign-up form that captures more leads and emails? If so, your in luck!

    I’m offering you the opportunity to get your sign-up form optimized free of charge. Keep reading to find out how.

    A little background information on sign-up form optimization

    If you read ContentVerve.com on a regular basis, you know that I’ve done quite a lot of optimization and testing on various types of sign-up forms.

    In many cases, it only takes a few simply tweaks to increase sign-ups...

    Google's Matt Cutts: Page Speed Not More Important For Mobile Ranking

    rustybrick
    by rustybrick
    Aug 22, 2013
    Typically, SEO concepts are very logical. You want your pages to be easy to read, you want your title tags descriptive (bookmarks, etc)...

    Upcoming Conferences I will be Speaking at

    DaveN
    by DaveN
    Aug 22, 2013
    A new post from www.davidnaylor.co.uk. BAZINGA!

    Securing your Google Account after a possible hack

    MattCutts
    by MattCutts
    Aug 21, 2013
    A couple friends have recently had security scares with their Gmail account where they were worried that their accounts might have been hacked. I was emailing one of them about how to make sure that your account is safe, and I realized it might be handy to post this on my blog as well.

    Here’s the email that I just wrote to a friend:

    Here’s what I’d do:
    - change your password (make sure you’re on google.com when you change your password)
    - check for any strange activity. In Gmail, go to...