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Industry News

Catch up on interesting new discussion and industry news.

    What The Government Shutdown Means For .gov SEO

    Vanessa Fox
    by Vanessa Fox
    Oct 2, 2013
    As part of the US government shut down, many .gov sites have also shut down, replaced by messages like this: “Due to the lapse in federal government funding, this website is not available. We sincerely regret this inconvenience.”

    But one day, the government will start up again and government agencies will once again focus on ensuring that the information their sites provide is easily available to US citizens.

    We know that Americans primarily use search to access government information, so...

    How to Be an Awesome Public Speaker – 9 Tips for a Killer Performance

    by Michael Lykke Aagaard
    Oct 2, 2013
    Speaking in public can be quite daunting, and pulling off an awesome presentation is no mean feat. A slick slide deck is a great help, but in the end it all comes down to you, the speaker, and how well you deliver your message to your audience.

    In this article we’ll go over 9 actionable tips that will help you deliver a killer performance at your next presentation. 1. Get excited – show the audience that you care

    If you want others to care about what you have to say, you first have to...

    Google's Matt Cutts: Bing It On Challenge Was Obviously Flawed

    rustybrick
    by rustybrick
    Oct 2, 2013
    A little over a year ago, Microsoft launched this campaign named the Bing It On Challenge, which was basically a blind-search taste test pinning Bing against Google...

    Search Facebook Posts & Status Updates

    rustybrick
    by rustybrick
    Oct 1, 2013
    Last night, Facebook announced you can now search posts and status updates directly in Facebook with their Graph Search.
    Now this is what Facebook users have been asking for.
    Some things you can search for include:

    Expanding your site to more languages

    Sep 30, 2013
    Google covers best practices for expanding your site to new languages or country-based language variations. We discuss use cases of international...

    After Blocking Keywords In Referrers, Now Google Stops Sharing Through Google Webmaster Tools

    dannysullivan
    by dannysullivan
    Sep 30, 2013
    Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the data. A Bug Or An Intentional Move?

    Google Webmaster Tools has had outages before, so maybe this is just a temporary bug. But if so, it’s terrible timing.

    Google stopped reporting keyword data through the “Search...

    Should I use rel="nofollow" on internal links to a login page?

    Sep 30, 2013
    Does it make sense to use rel="nofollow" for internal links? Like, for example, to link to your login page? Does it really make a difference?...

    Hummingbird: Google Rewrites Search Algorithm

    rustybrick
    by rustybrick
    Sep 30, 2013
    On Thursday, Google had a press event to announce new changes they have been working on in search, as well discuss the progression over the 15 years of their existence.
    Part of that was to announce that they have rewrote their search algorithm for the first time in about twelve-years. They call it Hummingbird.

    Google Turns 15 Years Old

    rustybrick
    by rustybrick
    Sep 27, 2013
    Today is Google's birthday, they are now 15 years old. I am currently offline today, so I am not able to check out the Google Doodle (Google Logo) for the day but I have a strong feeling it will look like the cupcake and images used in the 15K race.

    The First Existential Threat to SEO

    randfish
    by randfish
    Sep 27, 2013
    There have been thousands of articles over the years proclaiming the “Death of SEO.” The topic is usually just a punching bag for page-view hungry publications with no interest in facts. But, this past week, with Google’s indications that keyword (not provided) would be headed to 100%, I wondered whether the next “SEO is Dead” article might actually have some ground to stand on.

    I’ll be honest – I don’t think SEO will die. But I think this move is the first truly existential threat our...