Industry News

Catch up on interesting new discussion and industry news.

    How Google May Diversify Search Results by Merging Local and Web Search Results

    by Bill Slawski
    Jul 30, 2013
    Google has come under fire the last year or so from critics who claim that the search engine has been providing too many pages from some of the same domains in search results. It appears that this has had them looking at ways that they could provide more diversity within those results. A patent granted [...]

    The post How Google May Diversify Search Results by Merging Local and Web Search Results appeared first on SEO by the Sea.

    Should I use ccTLDs for sites not targeted to those countries?

    Jul 29, 2013
    As memorable .COM domains become more expensive, more developers are choosing alternate new domains like .IO and .IM - which Google geotargets to...

    Google Updates Link Schemes Examples With Mentions Of Guest Posting, Advertorials & Press Releases

    rustybrick
    by rustybrick
    Jul 29, 2013
    On Friday, I wrote at Search Engine Land Google Warns Against Large-Scale Guest Posting, Advertorials & "Optimized Anchor Text" In Press Releases. In short, Google has updated their link schemes document specifically citing three new topics:
    (1) Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links...

    Was There A Weekend Google Update?

    rustybrick
    by rustybrick
    Jul 29, 2013
    I am a bit torn, I've seen some chatter over the weekend at both WebmasterWorld and Google Webmaster Help but not enough to see strong signs of a definite update...

    The pros and cons of wearable technologies

    by Rian van der Merwe
    Jul 26, 2013
    Don Norman wrote a great piece on The Paradox of Wearable Technologies. He starts by covering some familiar ground on the dangers of these devices:

    While the supplementary, just-in-time information provided by wearable computers seems wonderful, as we come to rely upon it more and more, we can lose engagement with the real world. Sure, it is nice to be reminded of people’s names and perhaps their son’s recent skiing accident, but while I am being reminded, I am no longer there—I am...

    Google's Matt Cutts: You Can Hide Content Only When...

    rustybrick
    by rustybrick
    Jul 26, 2013
    In one of Google's Matt Cutts recent videos, Matt answered the questions of it is okay to use those expandable web techniques to expand and collapse content. It is okay to use those techniques or is it considered hidden text and against Google's Webmaster Guidelines.

    Google Patents Anchor Text Snippets

    by Bill Slawski
    Jul 25, 2013
    Somewhere out there is a universe that looks exactly like this one, and appears to run exactly like this one. Except something’s a little different. A little off. It’s as if search engines took a left turn instead of a right turn, back in the early 2000s. Instead of using only using meta descriptions and [...]

    The post Google Patents Anchor Text Snippets appeared first on SEO by the Sea.

    The Key to Empowering your Marketing Team - Whiteboard Friday

    Jul 25, 2013
    What holds marketing teams back from accomplishing great things? In today's Whiteboard Friday, Rand tackles the big challenges many internal marketing teams face, and outlines a way to bring structure and empowerment back to your marketers.

    Have something to add? Leave your thoughts and questions in the comments below!

    The Key to Empowering your Marketing Team - Whiteboard Friday wistiaEmbed = Wistia.embed("cpcxjwt3ft",...

    Did Google Maps Lose England, Scotland, Wales & Northern Ireland?

    dannysullivan
    by dannysullivan
    Jul 25, 2013
    The United Kingdom (to use its short name) is a complicated country, actually made up of four countries across two islands. If you were looking to understand it better, forget Google Maps. That’s because the service has lost the constituent countries of England, Scotland, Wales & Northern Ireland — as well as the island of Great Britain.

    OK, the countries — and the island — are still there. They’re just not defined. Look here:



    Quick, can you spot Wales? England? Where’s Scotland? How...

    Breaking Development: Build on the present to develop for the future

    by Rian van der Merwe
    Jul 25, 2013
    Breaking Development is a conference about the future — as it should be. But as I reflect on the past couple of days of talks about going beyond the desktop, there’s one thought I can’t get out of my head:

    We need to push the limits at both ends of the technology spectrum.

    I’ll come back to that. First, I wanted to summarize the major themes that stood out for me at the San Diego conference on 22-23 July: Forget about device classes like phone, tablet, laptop, and desktop. Instead, let...