Industry News

If you login to your Google Webmaster Tools and go to the Index status report, then click on advanced, you will see Google removed the "not selected" option and replaced it with "removed."
Not selected was a very intriguing option within the report.

For ages now, Twitter has only allowed you to search for tweets back for about a week. Looking for a tweet older than that? You were out of luck, at least using Twitter itself. But now that’s changing.

In a post today, Twitter says that some older tweets are now going to be available. How far back? That’s not said, but it seems like tweets that are particular popular or notable. From Twitter’s post: As we roll this out over the coming days, the Tweets that you’ll see in search results...

Joaquin (no last name?) talks about ad banner blindness in The non-click generation:

See, the point is, I know this ad is always in that space, I know what it does, I know its intentions, and I know the methods. It’s invisible to me because I know so much about it.

That’s nothing new, of course, but the article did remind me of Mike Lacher’s extremely funny I Am the One Who Clicks Banner Ads:

While you check the weather, I find out why California dermatologists hate the one...

For weeks now, top level Google AdWords advertisers were rumbling and kicking their feet about an upcoming change they have been hearing about from their Google reps. That was officially announced yesterday, called Google AdWords Enhanced Campaigns.
In short, it is suppose to make it easier for business owners to create ads that target both desktop and mobile users. The goal is to simplify the ad creation and management process for the "multi-device world."

Richie Siegel in Facebook Isn’t Worth It:

With Facebook acting as the gauge of social worthiness in the twenty-first century, it’s time we realize that a lot of what we hoped Facebook could accomplish was unrealistic and impossible. Facebook is not going to keep your friendships going, no matter how much effort you put into it. Only humans, talking and being with other humans, can develop meaningful, lasting bonds. You can have all the friends in the world on the internet, but once you...

Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot Budweiser!). For the last five years, I’ve tracked where advertisers are trying to send viewers, where those viewers are actually going, and in particular if advertisers are taking full advantage of the furious searching that happens post-game. Both Google Trends...

Yesterday we reported that Google's link report dropped the number of links being reported across virtually all sites. Some have seen 70% drop in link counts as reported in Google Webmaster Tools.

A new Google Webmaster Help thread may have some more insight on what happened...