Industry News
Catch up on interesting new discussion and industry news.
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Why Links You Place Yourself Aren't Really Links
Jill Whalen explains why you should forget about 'SEO link building.'
Google: Links In Press Releases Are Unnatural Links & Should Be Nofollowed
Yesterday we reported about the link schemes Google update and later on I had the opportunity to ask Google's John Mueller specific questions about this update and what it means.
My main concern was how specific the example was given on this one...
My main concern was how specific the example was given on this one...
How Google May Diversify Search Results by Merging Local and Web Search Results
by Bill Slawski
Jul 30, 2013
Jul 30, 2013
Google has come under fire the last year or so from critics who claim that the search engine has been providing too many pages from some of the same domains in search results. It appears that this has had them looking at ways that they could provide more diversity within those results. A patent granted [...]
The post How Google May Diversify Search Results by Merging Local and Web Search Results appeared first on SEO by the Sea.
The post How Google May Diversify Search Results by Merging Local and Web Search Results appeared first on SEO by the Sea.
Should I use ccTLDs for sites not targeted to those countries?
Jul 29, 2013
As memorable .COM domains become more expensive, more developers are choosing alternate new domains like .IO and .IM - which Google geotargets to...
Google Updates Link Schemes Examples With Mentions Of Guest Posting, Advertorials & Press Releases
On Friday, I wrote at Search Engine Land Google Warns Against Large-Scale Guest Posting, Advertorials & "Optimized Anchor Text" In Press Releases. In short, Google has updated their link schemes document specifically citing three new topics:
(1) Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links...
(1) Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links...
Was There A Weekend Google Update?
I am a bit torn, I've seen some chatter over the weekend at both WebmasterWorld and Google Webmaster Help but not enough to see strong signs of a definite update...
The pros and cons of wearable technologies
by Rian van der Merwe
Jul 26, 2013
Jul 26, 2013
Don Norman wrote a great piece on The Paradox of Wearable Technologies. He starts by covering some familiar ground on the dangers of these devices:
While the supplementary, just-in-time information provided by wearable computers seems wonderful, as we come to rely upon it more and more, we can lose engagement with the real world. Sure, it is nice to be reminded of people’s names and perhaps their son’s recent skiing accident, but while I am being reminded, I am no longer there—I am...
While the supplementary, just-in-time information provided by wearable computers seems wonderful, as we come to rely upon it more and more, we can lose engagement with the real world. Sure, it is nice to be reminded of people’s names and perhaps their son’s recent skiing accident, but while I am being reminded, I am no longer there—I am...
Google's Matt Cutts: You Can Hide Content Only When...
In one of Google's Matt Cutts recent videos, Matt answered the questions of it is okay to use those expandable web techniques to expand and collapse content. It is okay to use those techniques or is it considered hidden text and against Google's Webmaster Guidelines.
Google Patents Anchor Text Snippets
by Bill Slawski
Jul 25, 2013
Jul 25, 2013
Somewhere out there is a universe that looks exactly like this one, and appears to run exactly like this one. Except something’s a little different. A little off. It’s as if search engines took a left turn instead of a right turn, back in the early 2000s. Instead of using only using meta descriptions and [...]
The post Google Patents Anchor Text Snippets appeared first on SEO by the Sea.
The post Google Patents Anchor Text Snippets appeared first on SEO by the Sea.
The Key to Empowering your Marketing Team - Whiteboard Friday
Jul 25, 2013
What holds marketing teams back from accomplishing great things? In today's Whiteboard Friday, Rand tackles the big challenges many internal marketing teams face, and outlines a way to bring structure and empowerment back to your marketers.
Have something to add? Leave your thoughts and questions in the comments below!
The Key to Empowering your Marketing Team - Whiteboard Friday wistiaEmbed = Wistia.embed("cpcxjwt3ft",...
Have something to add? Leave your thoughts and questions in the comments below!
The Key to Empowering your Marketing Team - Whiteboard Friday wistiaEmbed = Wistia.embed("cpcxjwt3ft",...
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