Industry News

We’ve updated our Periodic Table Of SEO Success Factors that was created in 2011 to add several new elements, drop a few, broaden it to include “success factors” rather than just “ranking factors” and adjusted weightings of several elements on the table. For those curious about the details, here’s the rundown.

First, if you’re not familiar with the table, see our main post today, Now Updated: The Periodic Table Of SEO Success Factors. It will give you an overview as to what the table is...

In Small Ads Dushko Petrovich turns our attention away from Facebook and Google to take a philosophical journey through those small, weird, completely non-targeted block-ads that appear in magazines:

At first you think these little rectangles are amusing because they offer monogrammed sweaters and self-publishing opportunities—things that are undoubtedly funny, in a sad, Skymall sort of way. But sometimes the funny sadness goes deeper than that, like the sadness of “unique diamond fish...

I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into the free wifi there, I was offered a “premium connection speed upgrade” if I took Bing’s Bing It On challenge. It turns out Bing has been doing this in several airports since March. I’m working on getting the full list of airports, in case you’re curious, but Bing told me this: Bing began rolling this out in late March and it’s currently being offered in 13 airports.  As you experienced, as an...

Yahoo announced they launched a new design for their Yahoo Search search results page.
The new design promises an improvement, by:
Improving the load time of the results
Moving the search results higher up...

If you aren’t targeting long-tail keyword phrases with your content, you’re missing out on rankings, traffic, and leads. However, doing keyword research can seem a daunting task – especially if you’re on a tight deadline.

In this article I’ll give you simple tips and techniques for finding hot keyword phrases on the fly. I’ll also walk you through a few case studies, and give you a video with tons of inspiration for how to use long-tail strategy in your content marketing. Case study from...

Since September, people using Safari in iOS 6 and searching on Google have appeared to publishers as if they’ve come directly to their sites, as opposed to having been driving by search. At last, the reason behind the Dark Google cut-off of data has been found: mobile Safari doesn’t support the “meta referrer” tag.

I know. Publishers who have been closely watching this situation are probably thinking that the reason was already known. It was Google Secure Search, and how Google’s change to...

Luke Wroblewski explains why those overlay introductory “tour” screens you often see in apps is such a bad idea in Designing for real world mobile use:

These issues stem from the fact that introductory tours show up before you ever get a chance to use an application. Most people are eager to jump right in and as a result, they skip reading the manual. The ones that do read haven’t seen the interface yet so they don’t have any sense of where and how the tips they’re learning will apply....

Pauline Jakober looks at three ways SEO and PPC work together to create a mutually beneficial relationship for a website.