Industry News

Catch up on interesting new discussion and industry news.

    Google Expands List of “Generic” Top Level Domains and Makes Them Geotargetable

    Vanessa Fox
    by Vanessa Fox
    May 2, 2013
    Typically, the country-code top level domain (ccTLD) is just that — a country code. For instance, example.co.uk has content for the UK, and example.com.au has content for Australia. Usually, registration of these domains is restricted. You have to prove that you are operating the site from the designated country. However, some countries have opened up registration to everyone. And of course, some top level domains, such as .com, are inherently generic.

    Google uses the location of a site in...

    What was shocking in 1995, we now call Facebook

    by Rian van der Merwe
    May 2, 2013
    I remember The Net as if it was yesterday. It’s a pretty laughable movie now, for sure, but back in 1995 it was an exciting and scary look at the future of the Internet. Chris Sims recently wrote a really funny and insightful retrospective of the movie called What We Learned About Technology From 1995′s The Net. I especially like this part:

    Really, though, the movie is more about how the rise of technology impacts our lives, and our changing ideas and concerns about privacy. Bennett was...

    You May Never Recover From Google's Penguin

    rustybrick
    by rustybrick
    May 2, 2013
    Seriously. No recovery. Ever. There has been some discussion lately inside and outside the WebmasterWorld of the eventual possibility that no one will recover from Penguin. There will be no mass recovery and you will never get your rankings back from a year ago. Not to sound like the bearer of bad SEO news but after such a long demotion the reality of the situation is starting to set in for many people. There will be no recovery.

    Bill’s Most Excellent Top 10 SEO Rules

    by Bill Slawski
    May 1, 2013
    Somehow, in a Bill and Ted’s Excellent Adventure crossed with Michael Pollan’s Food Rules moment, I found myself typing out the following. No patents or whitepapers were involved in the creation of this post. One URL per Page

    In an ideal world, your site architecture should be set up so that search engine crawlers are [...]

    The post Bill’s Most Excellent Top 10 SEO Rules appeared first on SEO by the Sea.

    How “Not Provided” Makes BuzzFeed Think Google’s Search Traffic To News Sites Is Down

    dannysullivan
    by dannysullivan
    May 1, 2013
    Well look at that! Search traffic to news sites has dropped over the past eight months, according to how BuzzFeed tracks referrals to sites within its network. A change of user behavior? More like the result of “Dark Google” and “Not Provided.” Come on, I’ll explain how Google is likely making itself look like it’s in decline. Where Has All The Google Traffic Gone?

    BuzzFeed said that it looked at traffic to 200 publishers in its network and found a marked decline in Google traffic from...

    What's the latest SEO misconception that you would like to put to rest?

    May 1, 2013
    Allard van Helbergen, Dublin, Ireland Have a question? Ask it in our Webmaster Help F...

    Steampunk and the future of Interaction Design

    by Rian van der Merwe
    May 1, 2013
    Joshua Tanenbaum, Audrey Desjardins, and Karen Tanenbaum take an in-depth look at Steampunk sub-culture, and specifically what it means for the future of Interaction Design, in their article Steampunking interaction design. It’s a dense piece, but really interesting. They discuss design fiction as a form of envisioning the future, and how Interaction Design could adjust to that possible future:

    Steampunks have imagined a whimsical neo-Victorian fiction to frame their design practice: an...

    Which Finds The First-Ever Website Better, Google Or Bing?

    dannysullivan
    by dannysullivan
    Apr 30, 2013
    For the 20th anniversary of CERN making web technology available to anyone royalty-free, the European science lab has restored the very first web site to its original location. Could today’s search engines of Google and Bing, which didn’t exist when the site was first posted, find it now? Time for a test. The answer turns out to be tricky. Searching For The Page By URL

    The easiest test was to see which of them had the page listed by searching for it by its URL, which is:...

    When Google Gets It Wrong By Changing The Titles Of Web Pages

    dannysullivan
    by dannysullivan
    Apr 30, 2013
    Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a better job. Here’s an example of it getting this completely wrong.

    I was searching for Dana Point Jet Ski, which is a real business in Dana Point. Google instead listed the official page for Dana Point Harbor first:



    Listing the wrong site first is a relevancy problem. But changing the title of the page to “Dana Point Jet Ski & Kayak Center” is a...

    Google Now Available For iPhone/iPad

    rustybrick
    by rustybrick
    Apr 30, 2013
    Google announced that Google Now, the predictive search feature from Google, is now available on iOS devices. You can download it by just downloading or upgrading the Google Search App via iTunes App Store.
    Once you do, to activate it, you need to load the app and agree to the prompts. Note, when you do that, you will notice that the GPS indicator is always on.