Industry News

Catch up on interesting new discussion and industry news.

    The gaming industry’s move to digital goods

    by Rian van der Merwe
    Mar 29, 2013
    Mitch Lasky wrote a very interesting analysis of the gaming industry’s move from packaged goods to digital goods. From EA and the Future:

    In my experience, the incumbent packaged goods companies clearly see mobile, digital distribution and free-to-play models as inevitable. They know what’s coming and have known for some time. But within the senior management ranks of these companies there is still a lingering perception that digital doesn’t, in their words, “move the needle”...

    The future will have only two kinds of jobs

    by Rian van der Merwe
    Mar 27, 2013
    In How the internet is making us poor Christopher Mims asks a chilling question about what he calls the “hollowing out of the middle class” — the phenomenon where knowledge workers are being replaced by computers:

    Like farming and factory work before it, the labors of the mind are being colonized by devices and systems. In the early 1800′s, nine out of ten Americans worked in agriculture—now it’s around 2%. At its peak, about a third of the US population was employed in manufacturing—now...

    Google’s Agent Rank / Author Rank Patent Filing

    by Bill Slawski
    Mar 27, 2013
    I originally wrote the following article 6 years ago, and it was published on Search Engine Land on February 9th, 2007. At the time, I wasn’t sure if we would ever see Google find a way to meld together ranking signals from PageRank and Information Retrieval with relevance signals from authors and publishers and commentators [...]

    The post Google’s Agent Rank / Author Rank Patent Filing appeared first on SEO by the Sea.

    As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News

    dannysullivan
    by dannysullivan
    Mar 27, 2013
    News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that it’s issued a warning today that publishers should keep such content out of Google News.

    In a post today on the Google News blog, the company writes: If a site mixes news content with affiliate, promotional, advertorial, or marketing materials (for your company or another party), we strongly recommend that you separate non-news content on a different host or directory, block it...

    Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote

    dannysullivan
    by dannysullivan
    Mar 27, 2013
    Last month, an excerpt from Eric Schmidt’s forthcoming book came out where he discussed how identity and authorship might be used to better rank search results. Since then, I’ve seen that widely cited as proof Google is already doing “Author Rank.” It’s not, nor was Schmidt describing a Google-specific system. But that could come, and Google’s existing authorship program may be a part of it. Schmidt On Potential Future Of Profiles & Ranking

    The excerpt came from the Wall Street Journal,...

    Where do you see Google Search 10 years from now?

    Mar 27, 2013
    Where do you see Google search 10 years down the road? jmac, Austin, TX Have a question? Ask it in our Webmaster Help Forum:...

    Interview with B2B Website Marketer Dianna Huff

    Jill Whalen
    by Jill Whalen
    Mar 27, 2013
    I've known Dianna Huff since at least 2007, but she's been helping B2B companies get their websites in good order since 1998. From the best way to market your content via mobile devices to how to write content that appeals to a B2B target audience, Dianna has got it nailed down.

    Book review: Lean UX — Applying Lean Principles to Improve User Experience

    by Rian van der Merwe
    Mar 27, 2013
    Our beloved industry is pretty wary of buzz words. And by “our industry” I mean User Experience Designers — although we can’t even agree on what to call ourselves, so that’s another problem, I guess. Anyway. Debates over terms like skeuomorphism, flat design, and “No UI” have given us a strong skepticism for fancy words. That’s mostly refreshing, but it can also be a handicap if we end up dismissing valuable ideas because we don’t like the terms that describe those ideas.

    I would argue that...

    Binge-watching and the future of TV

    by Rian van der Merwe
    Mar 27, 2013
    Willa Paskin wrote a really interesting article for Wired about the future of television. The most interesting parts of Netflix Resurrected Arrested Development. Next Up: Television Itself are about the rise of “binge-watching” — the behavior of churning through multiple episodes at a time in one sitting. Netflix found that designing shows to allow for binge-watching is good business:

    The more that ­people binge-watch, the more attached they become to the show. “Binge-watching is a...

    Should I disallow crawling of all of my site's JavaScript files?

    Mar 26, 2013
    Googlebot keeps crawling my JavaScript and thinking that text in my scripts refers to URLs. Can I just disallow crawling of my JavaScript files to...